Brandwave

Fantastic vs Maggi:Which is more popular?

In September 2026, Maggi had more branded searches than Fantastic among instant noodle brands in Australia. Maggi had about 6,400 branded searches, while Fantastic had 1,600. Maggi made up 8.9% of all instant noodle brand searches we track, and Fantastic accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about instant noodle brands, neither Fantastic nor Maggi appeared in any of the four answers.

Among instant noodle brands in Australia in September 2026

Who do people search for more?

Maggi, about 4 searches for every 1 for Fantastic

Maggi 6.4K searchesFantastic 1.6K searches

Who does AI mention more?

Both were mentioned in 0 of 4 answers.

Fantastic in 0 of 4Maggi in 0 of 4

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Top instant noodle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, neither Fantastic nor Maggi showed up in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nongshim1st
  2. Indomie2nd
  3. Samyang3rd
  4. MAMA4th
  5. Nissin5th
  6. Maggi–
  7. Fantastic–
  8. Suimin–
  9. Koka–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samyang4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Indomie4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nongshim4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • MAMA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nissin1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Maggi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fantastic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Suimin0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Koka0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about instant noodle brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Fantastic or Maggi more popular in search?

This chart shows how often people search Google for Fantastic and Maggi by name. Each line represents a brand's share of searches for all nine instant noodle brands we track, month by month, from searches in Australia.

Fantastic and Maggi among instant noodle brands in Australia, by month

Share of searches by month for Maggi, Fantastic. The figures are in the table below the chart.

View monthly share of searches table
MonthSamyangIndomieNongshimMaggiMAMANissinFantasticSuiminKoka
Oct 202531%33.6%17.3%8%2.5%2.5%2.5%1.6%0.93%
Nov 202531.4%28.3%20.7%8.3%2.6%2.6%3.1%2.1%0.95%
Dec 202529%29.8%22.2%7.8%2.3%2.9%2.9%1.8%1.3%
Jan 202626.3%33%20.1%8.6%2.6%2.9%2.6%2.1%1.6%
Feb 202627.2%30.1%20.3%10.3%2.2%3.2%2.7%1.7%2.2%
Mar 202628.3%31.3%18.7%9.2%2.8%3.6%2.8%1.9%1.5%
Apr 202627.1%29.4%20.7%10.1%2.7%3.9%2.7%2.2%1.2%
May 202627%29.8%19.5%11.5%2.6%3.9%2.6%2.2%0.82%
Jun 202628.9%26.1%20.9%10.4%2.8%4.9%2.8%2.4%0.72%
Jul 202628.3%27.3%20.4%9.8%2.8%5.7%2.8%2.3%0.7%
Aug 202631.2%28.4%19.9%8.5%2.5%3.7%2.5%2.5%0.64%
Sep 202632.7%26%20.8%8.9%3.3%3%2.2%2.2%0.82%

How has the Fantastic and Maggi comparison changed over the last 12 months?

3 findings
  • Maggi was ahead of Fantastic in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fantastic’s share of searches among instant noodle brands in Australia moved from 2.5% to 2.2%, and its estimated monthly branded searches held steady at 1.6K.
  • Across the 12 months ending September 2026, Maggi’s share of searches among instant noodle brands in Australia moved from 8% to 8.9%, and its estimated monthly branded searches moved from 5.1K to 6.4K.

How did search popularity change for Australia instant noodle brands in September 2026?

3 changes
  1. In September 2026, MAMA overtook Nissin and Fantastic to rank 5th among instant noodle brands in Australia, with 3.3% of the searches.

  2. Fantastic’s share of searches among instant noodle brands in Australia has lost ground for 3 months in a row, from 2.8% to 2.2% in September 2026.

  3. Estimated monthly branded searches for Maggi in Australia rose 25% over 12 measured months, from 5.1K to 6.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Fantastic’s and Maggi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fantastic

1 branded search term

  • fantastic noodles

Maggi

2 branded search terms

  • maggi 2 minute noodles
  • maggi noodles

How the Brand Demand Index is measured

Other head-to-heads among instant noodle brands

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