Brandwave

Fancy Feast vs ZIWI Peak:Which is more popular?

In September 2026, Fancy Feast had more branded searches than ZIWI Peak among cat food brands in Australia. Fancy Feast had about 5,400 branded searches, while ZIWI Peak had 2,400. Fancy Feast made up 9.5% of all cat food brand searches we track, and ZIWI Peak accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about cat food brands, Fancy Feast appeared in three of the five answers and ZIWI Peak in two. Fancy Feast was mentioned before ZIWI Peak in two out of three answers that named either.

Among cat food brands in Australia in September 2026

Who do people search for more?

Fancy Feast, about 2 searches for every 1 for ZIWI Peak

Fancy Feast 5.4K searchesZIWI Peak 2.4K searches

Who does AI mention more?

Fancy Feast, mentioned in 3 of 5 answers, ZIWI Peak in 2

Fancy Feast in 3 of 5ZIWI Peak in 2 of 5

Who does AI recommend more?

Fancy Feast, named ahead of ZIWI Peak in 2 of 3 answers

Fancy Feast first in 2ZIWI Peak first in 1

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Top cat food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fancy Feast was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. ZIWI Peak was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Fancy Feast was listed before ZIWI Peak in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Royal Canin1st
  2. Hill's2nd
  3. Fancy Feast3rd
  4. Black Hawk4th
  5. Whiskas5th
  6. Advance6th
  7. ZIWI Peak7th
  8. Felix8th
  9. Dine9th
  10. Applaws10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Royal Canin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hill's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fancy Feast3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ZIWI Peak2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Black Hawk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Advance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Felix1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whiskas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Applaws1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about cat food brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Is Fancy Feast or ZIWI Peak more popular in search?

This chart shows how often people search Google for Fancy Feast and ZIWI Peak by name. Each line represents a brand's share of searches for all 12 cat food brands we track, month by month, from searches in Australia.

Fancy Feast and ZIWI Peak among cat food brands in Australia, by month

Share of searches by month for Fancy Feast, ZIWI Peak. The figures are in the table below the chart.

View monthly share of searches table
MonthFelixWhiskasRoyal CaninDineApplawsFancy FeastZIWI PeakOptimumHill'sBlack HawkAdvance
Oct 202518.3%12.9%14.9%14.9%14.3%8.1%4.3%4.3%3.6%2.3%2%
Nov 202521.9%12.6%14.6%14.6%11.5%8%5.3%3.5%2.9%2.9%2.2%
Dec 202522.4%15.1%14.9%14.9%11.1%8.1%4.3%2.9%2.3%2%2%
Jan 202619.4%13.2%15.9%15.9%10.2%8.6%7.1%3.1%2.6%2%2%
Feb 202622.3%12.8%18.2%12.2%9.5%8.1%6.5%2.9%2.9%2.3%2.3%
Mar 202622.8%13.2%15.3%15.3%9.8%8.3%5.5%3%3%1.9%1.9%
Apr 202620.1%16.6%16.4%13.4%10.6%7.3%5.9%3.2%2.6%1.8%2%
May 202619.3%16%15.8%15.8%10.2%8.6%4.7%3.1%2.5%2%2%
Jun 202621.1%14.3%14.1%21.1%9.1%7.7%4.2%2.8%2.3%1.5%1.7%
Jul 202622.8%14.9%15.3%15.3%9.8%8.3%4.5%3%2.5%1.7%1.9%
Aug 202623.2%15.7%15.6%12.7%10%8.4%4.6%3.6%2.5%1.7%1.9%
Sep 202626.2%14.5%14.3%11.7%10.6%9.5%4.2%3.4%2.3%1.8%1.6%

How has the Fancy Feast and ZIWI Peak comparison changed over the last 12 months?

3 findings
  • Fancy Feast was ahead of ZIWI Peak in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fancy Feast’s share of searches among cat food brands in Australia moved from 8.1% to 9.5%, and its estimated monthly branded searches moved from 3.6K to 5.4K.
  • Across the 12 months ending September 2026, ZIWI Peak’s share of searches among cat food brands in Australia moved from 4.3% to 4.2%, and its estimated monthly branded searches moved from 1.9K to 2.4K.

How did search popularity change for Australia cat food brands in September 2026?

2 changes

  1. In September 2026, Fancy Feast gained share of searches among cat food brands in Australia, from 8.4% to 9.5%.

  2. Estimated monthly branded searches for ZIWI Peak in Australia rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fancy Feast’s and ZIWI Peak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fancy Feast

1 branded search term

  • fancy feast

ZIWI Peak

1 branded search term

  • ziwi peak cat food

How the Brand Demand Index is measured

Other head-to-heads among cat food brands

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