Fancy Feast vs Royal Canin:Which is more popular?
In September 2026, Royal Canin had more branded searches than Fancy Feast among cat food brands in Australia. Royal Canin had about 8,100 branded searches, while Fancy Feast had 5,400. Royal Canin made up 14.3% of all cat food brand searches we track, and Fancy Feast accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about cat food brands, Royal Canin appeared in all five answers and Fancy Feast in three. Royal Canin was mentioned before Fancy Feast in every answer.
Who do people search for more?
Royal Canin, about 50% more searches than Fancy Feast
Who does AI mention more?
Royal Canin, mentioned in every answer we collected
Who does AI recommend more?
Royal Canin, named ahead of Fancy Feast in every answer
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Top cat food brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Royal Canin appeared in all five answers. Fancy Feast was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Royal Canin was listed before Fancy Feast in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Royal Canin1st
Hill's2nd
Fancy Feast3rd
Black Hawk4th
Whiskas5th
Advance6th
ZIWI Peak7th
Felix8th
Dine9th
Applaws10th- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Royal Canin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hill's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fancy Feast3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ZIWI Peak2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Black Hawk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Advance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Felix1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Whiskas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Applaws1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cat food brands
5 answers
Asked ChatGPT
“What's the best cat food in Australia?”
Asked ChatGPT
“Which cat food is best for an indoor cat?”
Asked ChatGPT
“What's a good wet food for a fussy cat?”
Searched Google, AI Overview
“cat food”
Searched Google, AI Overview
“best cat food”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.
Is Fancy Feast or Royal Canin more popular in search?
This chart shows how often people search Google for Fancy Feast and Royal Canin by name. Each line represents a brand's share of searches for all 12 cat food brands we track, month by month, from searches in Australia.
Share of searches by month for Royal Canin, Fancy Feast. The figures are in the table below the chart.
View monthly share of searches table
| Month | Felix | Whiskas | Royal Canin | Dine | Applaws | Fancy Feast | ZIWI Peak | Optimum | Hill's | Black Hawk | Advance |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.3% | 12.9% | 14.9% | 14.9% | 14.3% | 8.1% | 4.3% | 4.3% | 3.6% | 2.3% | 2% |
| Nov 2025 | 21.9% | 12.6% | 14.6% | 14.6% | 11.5% | 8% | 5.3% | 3.5% | 2.9% | 2.9% | 2.2% |
| Dec 2025 | 22.4% | 15.1% | 14.9% | 14.9% | 11.1% | 8.1% | 4.3% | 2.9% | 2.3% | 2% | 2% |
| Jan 2026 | 19.4% | 13.2% | 15.9% | 15.9% | 10.2% | 8.6% | 7.1% | 3.1% | 2.6% | 2% | 2% |
| Feb 2026 | 22.3% | 12.8% | 18.2% | 12.2% | 9.5% | 8.1% | 6.5% | 2.9% | 2.9% | 2.3% | 2.3% |
| Mar 2026 | 22.8% | 13.2% | 15.3% | 15.3% | 9.8% | 8.3% | 5.5% | 3% | 3% | 1.9% | 1.9% |
| Apr 2026 | 20.1% | 16.6% | 16.4% | 13.4% | 10.6% | 7.3% | 5.9% | 3.2% | 2.6% | 1.8% | 2% |
| May 2026 | 19.3% | 16% | 15.8% | 15.8% | 10.2% | 8.6% | 4.7% | 3.1% | 2.5% | 2% | 2% |
| Jun 2026 | 21.1% | 14.3% | 14.1% | 21.1% | 9.1% | 7.7% | 4.2% | 2.8% | 2.3% | 1.5% | 1.7% |
| Jul 2026 | 22.8% | 14.9% | 15.3% | 15.3% | 9.8% | 8.3% | 4.5% | 3% | 2.5% | 1.7% | 1.9% |
| Aug 2026 | 23.2% | 15.7% | 15.6% | 12.7% | 10% | 8.4% | 4.6% | 3.6% | 2.5% | 1.7% | 1.9% |
| Sep 2026 | 26.2% | 14.5% | 14.3% | 11.7% | 10.6% | 9.5% | 4.2% | 3.4% | 2.3% | 1.8% | 1.6% |
How has the Fancy Feast and Royal Canin comparison changed over the last 12 months?
3 findings
- Royal Canin was ahead of Fancy Feast in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fancy Feast’s share of searches among cat food brands in Australia moved from 8.1% to 9.5%, and its estimated monthly branded searches moved from 3.6K to 5.4K.
- Across the 12 months ending September 2026, Royal Canin’s share of searches among cat food brands in Australia moved from 14.9% to 14.3%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for Australia cat food brands in September 2026?
2 changes
In September 2026, Fancy Feast gained share of searches among cat food brands in Australia, from 8.4% to 9.5%.
In September 2026, Royal Canin lost share of searches among cat food brands in Australia, from 15.6% to 14.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fancy Feast’s and Royal Canin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fancy Feast
1 branded search term
- fancy feast
Royal Canin
1 branded search term
- royal canin cat food
Other head-to-heads among cat food brands
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