Brandwave

Factorie vs Ghanda:Which is more popular?

In September 2026, Ghanda had more branded searches than Factorie among youth fashion retailers in Australia. Ghanda had about 246,000 branded searches, while Factorie had 135,000. Ghanda made up 5% of all youth fashion retailer searches we track, and Factorie accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about youth fashion retailers, Factorie and Ghanda each appeared in three of the five answers. Factorie was mentioned before Ghanda in three out of five answers.

Among youth fashion retailers in Australia in September 2026

Who do people search for more?

Ghanda, about 82% more searches than Factorie

Ghanda 246K searchesFactorie 135K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Factorie in 3 of 5Ghanda in 3 of 5

Who does AI recommend more?

Factorie, named ahead of Ghanda in 3 of 5 answers

Factorie first in 3Ghanda first in 2

Follow Factorie vs Ghanda and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top youth fashion retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Factorie was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ghanda was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Factorie was listed before Ghanda in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cotton On1st
  2. Factorie2nd
  3. Glassons3rd
  4. Ghanda4th
  5. Universal Store5th
  6. H&M6th
  7. The Iconic7th
  8. City Beach8th
  9. Uniqlo9th
  10. Jay Jays10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cotton On4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Uniqlo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Iconic4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Glassons3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • City Beach3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • H&M3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Universal Store3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ghanda3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Factorie3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kmart3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about youth fashion retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Is Factorie or Ghanda more popular in search?

This chart shows how often people search Google for Factorie and Ghanda by name. Each line represents a brand's share of searches for all 15 youth fashion retailers we track, month by month, from searches in Australia.

Factorie and Ghanda among youth fashion retailers in Australia, by month

Share of searches by month for Ghanda, Factorie. The figures are in the table below the chart.

View monthly share of searches table
MonthCotton OnGlassonsUniqloCity BeachPrincess PollySupréThe IconicZaraH&MUniversal StoreGhandaFactorieJay JaysEdge ClothingKmart
Oct 202519.9%9%10.9%9%7.3%6%9%7.3%6%6%4.9%2.2%2.2%0.24%0.13%
Nov 202518.3%8.2%10.1%10.1%6.7%6.7%10.1%6.7%5.5%6.7%5.5%3%2%0.22%0.1%
Dec 202519.7%8.9%10.9%10.9%4.9%5.9%7.3%7.3%5.9%7.3%4.9%3.2%2.7%0.24%0.11%
Jan 202618.1%9.9%12.1%9.9%5.4%5.4%8.1%8.1%6.6%6.6%4.4%3%2%0.22%0.12%
Feb 202616.9%11.3%13.8%7.6%7.6%6.2%7.6%7.6%6.2%6.2%4.1%2.8%1.9%0.2%0.14%
Mar 202619.8%10.9%13.3%7.3%6%6%7.3%8.9%6%6%4%2.7%1.8%0.24%0.13%
Apr 202616.7%11.2%13.7%7.5%6.1%6.1%7.5%9.1%6.1%6.1%5%2.7%1.8%0.25%0.13%
May 202616.4%11%16.4%6%6%6%7.3%9%6%6%4.9%2.7%1.8%0.24%0.13%
Jun 202616.9%11.3%13.8%6.2%6.2%6.2%7.6%9.3%6.2%6.2%5.1%2.8%1.9%0.3%0.11%
Jul 202615.2%10.2%15.2%6.8%6.8%5.6%8.3%8.3%6.8%5.6%5.6%3.1%2.1%0.22%0.12%
Aug 202616.8%11.2%13.7%7.5%7.5%6.1%7.5%7.5%6.1%6.1%5%2.8%1.8%0.2%0.11%
Sep 202616.6%11.1%11.1%9.1%7.4%7.4%7.4%7.4%6.1%6.1%5%2.7%2.2%0.24%0.13%

How has the Factorie and Ghanda comparison changed over the last 12 months?

3 findings
  • Ghanda was ahead of Factorie in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Factorie’s share of searches among youth fashion retailers in Australia moved from 2.2% to 2.7%, and its estimated monthly branded searches moved from 110K to 135K.
  • Across the 12 months ending September 2026, Ghanda’s share of searches among youth fashion retailers in Australia moved from 4.9% to 5%, and its estimated monthly branded searches held steady at 246K.

How did search popularity change for Australia youth fashion retailers in September 2026?

1 change

  1. Estimated monthly branded searches for Factorie in Australia rose 22.7% over 12 measured months, from 110K to 135K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Factorie’s and Ghanda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Factorie

1 branded search term

  • factorie

Ghanda

1 branded search term

  • ghanda

How the Brand Demand Index is measured

Other head-to-heads among youth fashion retailers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free