Event Cinemas vs Palace Cinemas:Which is more popular?
In September 2026, Event Cinemas had more branded searches than Palace Cinemas among cinema chains in Australia. Event Cinemas had about 368,000 branded searches, while Palace Cinemas had 90,500. Event Cinemas made up 23.7% of all cinema chain searches we track, and Palace Cinemas accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about cinema chains, Event Cinemas appeared in three of the five answers and Palace Cinemas in two. Event Cinemas was mentioned before Palace Cinemas in every answer that named either.
Who do people search for more?
Event Cinemas, about 4 searches for every 1 for Palace Cinemas
Who does AI mention more?
Event Cinemas, mentioned in 3 of 5 answers, Palace Cinemas in 2
Who does AI recommend more?
Event Cinemas, named ahead of Palace Cinemas in 2 of 2 answers
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Top cinema chains in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Event Cinemas was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Palace Cinemas was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Event Cinemas was listed before Palace Cinemas in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hoyts5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Event Cinemas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Reading Cinemas3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Village Cinemas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Palace Cinemas2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cinema chains
5 answers
Asked ChatGPT
“Which cinema chain should I go to in Australia?”
Asked ChatGPT
“What are the best cinema chains in Australia?”
Asked ChatGPT
“What's the cheapest cinema chain in Australia?”
Searched Google, AI Overview
“cinema”
Searched Google, AI Overview
“movies near me”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Event Cinemas or Palace Cinemas more popular in search?
This chart shows how often people search Google for Event Cinemas and Palace Cinemas by name. Each line represents a brand's share of searches for all five cinema chains we track, month by month, from searches in Australia.
Share of searches by month for Event Cinemas, Palace Cinemas. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hoyts | Event Cinemas | Village Cinemas | Reading Cinemas | Palace Cinemas |
|---|---|---|---|---|---|
| Oct 2025 | 36.7% | 24.5% | 16.4% | 16.4% | 6% |
| Nov 2025 | 34.9% | 23.4% | 19.1% | 15.6% | 7% |
| Dec 2025 | 38.2% | 25.6% | 17.1% | 14% | 5.1% |
| Jan 2026 | 34.9% | 23.4% | 19.1% | 15.6% | 7% |
| Feb 2026 | 34.4% | 23% | 18.8% | 15.4% | 8.4% |
| Mar 2026 | 39.6% | 21.7% | 17.7% | 14.5% | 6.5% |
| Apr 2026 | 39.6% | 21.7% | 17.7% | 14.5% | 6.5% |
| May 2026 | 38.4% | 21% | 17.2% | 17.2% | 6.3% |
| Jun 2026 | 39.6% | 21.7% | 17.7% | 14.5% | 6.5% |
| Jul 2026 | 37.8% | 25.3% | 16.9% | 13.8% | 6.2% |
| Aug 2026 | 34.9% | 23.4% | 19.1% | 15.6% | 7% |
| Sep 2026 | 35.4% | 23.7% | 19.4% | 15.8% | 5.8% |
How has the Event Cinemas and Palace Cinemas comparison changed over the last 12 months?
3 findings
- Event Cinemas was ahead of Palace Cinemas in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Event Cinemas’ share of searches among cinema chains in Australia moved from 24.5% to 23.7%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Palace Cinemas’ share of searches among cinema chains in Australia moved from 6% to 5.8%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for Australia cinema chains in September 2026?
1 change
In September 2026, Palace Cinemas lost share of searches among cinema chains in Australia, from 7% to 5.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Event Cinemas’ and Palace Cinemas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Event Cinemas
1 branded search term
- event cinemas
Palace Cinemas
1 branded search term
- palace cinemas
Other head-to-heads among cinema chains
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