Estia Health vs HammondCare:Which is more popular?
In September 2026, Estia Health had more branded searches than HammondCare among aged care providers in Australia. Estia Health had about 9,900 branded searches, while HammondCare had 4,400. Estia Health made up 13.7% of all aged care provider searches we track, and HammondCare accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about aged care providers, HammondCare appeared in two of the four answers and Estia Health in one. HammondCare was mentioned before Estia Health in every answer.
Who do people search for more?
Estia Health, about 2 searches for every 1 for HammondCare
Who does AI mention more?
HammondCare, mentioned in 2 of 4 answers, Estia Health in 1
Who does AI recommend more?
HammondCare, named ahead of Estia Health in every answer
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Top aged care providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, HammondCare was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Estia Health was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. HammondCare was listed before Estia Health in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- HammondCare1st
Catholic Healthcare2nd- Bolton Clarke3rd
Opal HealthCare4th- Estia Health5th
Regis6th
Bupa7th
Arcare8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bolton Clarke2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Catholic Healthcare2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- HammondCare2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Opal HealthCare1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Estia Health1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Regis1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Arcare1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bupa1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about aged care providers
4 answers
Asked ChatGPT
“What's the best aged care provider in Australia?”
Asked ChatGPT
“Which aged care home group in Australia has the best reputation?”
Asked ChatGPT
“What are the biggest aged care providers in Australia?”
Searched Google, AI Overview
“aged care”
Searched Google, AI Overview
“nursing homes”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Estia Health or HammondCare more popular in search?
This chart shows how often people search Google for Estia Health and HammondCare by name. Each line represents a brand's share of searches for all eight aged care providers we track, month by month, from searches in Australia.
Share of searches by month for Estia Health, HammondCare. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bolton Clarke | Opal HealthCare | Estia Health | Regis | Arcare | Catholic Healthcare | HammondCare | Bupa |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 11.6% | 17.3% | 11.6% | 7.7% | 7.7% | 6.3% | 6.3% |
| Nov 2025 | 30.7% | 11.2% | 16.7% | 11.2% | 7.5% | 9.1% | 7.5% | 6.1% |
| Dec 2025 | 35.2% | 10.5% | 15.7% | 10.5% | 7% | 8.6% | 5.7% | 7% |
| Jan 2026 | 31.1% | 11.4% | 17% | 11.4% | 7.6% | 9.3% | 6.2% | 6.2% |
| Feb 2026 | 31.7% | 11.6% | 17.3% | 11.6% | 7.7% | 7.7% | 6.3% | 6.3% |
| Mar 2026 | 31.9% | 17.4% | 14.3% | 9.5% | 6.4% | 7.8% | 6.4% | 6.4% |
| Apr 2026 | 31.7% | 11.6% | 17.3% | 11.6% | 7.7% | 7.7% | 6.3% | 6.3% |
| May 2026 | 30.9% | 13.8% | 16.8% | 11.3% | 7.5% | 7.5% | 6.1% | 6.1% |
| Jun 2026 | 30.9% | 13.8% | 13.8% | 11.3% | 7.5% | 7.5% | 9.2% | 6.1% |
| Jul 2026 | 27.9% | 12.4% | 15.2% | 10.2% | 15.2% | 6.8% | 6.8% | 5.5% |
| Aug 2026 | 30% | 13.4% | 16.3% | 10.9% | 7.3% | 8.9% | 7.3% | 5.9% |
| Sep 2026 | 30.7% | 20.5% | 13.7% | 9.1% | 7.5% | 7.5% | 6.1% | 5% |
How has the Estia Health and HammondCare comparison changed over the last 12 months?
3 findings
- Estia Health was ahead of HammondCare in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Estia Health’s share of searches among aged care providers in Australia moved from 17.3% to 13.7%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, HammondCare’s share of searches among aged care providers in Australia moved from 6.3% to 6.1%, and its estimated monthly branded searches held steady at 4.4K.
How did search popularity change for Australia aged care providers in September 2026?
3 changes
In September 2026, Opal HealthCare overtook Estia Health to rank 2nd among aged care providers in Australia, with 20.5% of the searches.
In September 2026, Estia Health lost share of searches among aged care providers in Australia, from 16.3% to 13.7%.
In September 2026, HammondCare lost share of searches among aged care providers in Australia, from 7.3% to 6.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Estia Health’s and HammondCare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Estia Health
1 branded search term
- estia health
HammondCare
1 branded search term
- hammondcare
Other head-to-heads among aged care providers
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