Ecco vs Havaianas:Which is more popular?
In September 2026, Havaianas had more branded searches than Ecco among thong and sandal brands in Australia. Havaianas had about 49,500 branded searches, while Ecco had 1,900. Havaianas made up 9.3% of all thong and sandal brand searches we track, and Ecco accounted for 0.36%. When we asked ChatGPT and Google AI Overviews about thong and sandal brands, Ecco and Havaianas each appeared in one of the five answers. Ecco and Havaianas were each mentioned first in one of the two answers that named either.
Who do people search for more?
Havaianas, about 26 searches for every 1 for Ecco
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top thong and sandal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ecco and Havaianas were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ecco and Havaianas were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Birkenstock3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Teva2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Crocs1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Archies1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Havaianas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Reef1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ecco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KEEN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about thong and sandal brands
5 answers
Asked ChatGPT
“What are the most comfortable thongs in Australia?”
Asked ChatGPT
“Which sandal brand has the best arch support?”
Asked ChatGPT
“Which sandals are best for walking all day?”
Searched Google, AI Overview
“thongs”
Searched Google, AI Overview
“sandals”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Ecco or Havaianas more popular in search?
This chart shows how often people search Google for Ecco and Havaianas by name. Each line represents a brand's share of searches for all eight thong and sandal brands we track, month by month, from searches in Australia.
Share of searches by month for Havaianas, Ecco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Birkenstock | Crocs | Archies | Havaianas | Teva | Reef | KEEN | Ecco |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.3% | 37% | 7.5% | 6.1% | 2.2% | 0.99% | 0.53% | 0.44% |
| Nov 2025 | 50.7% | 33.9% | 6.8% | 5.6% | 1.7% | 0.74% | 0.41% | 0.27% |
| Dec 2025 | 49.1% | 32.8% | 8.1% | 6.6% | 1.6% | 1.1% | 0.39% | 0.32% |
| Jan 2026 | 43.5% | 35.6% | 8.8% | 7.2% | 2.6% | 1.2% | 0.64% | 0.51% |
| Feb 2026 | 44.8% | 36.7% | 7.4% | 6% | 2.7% | 1.2% | 0.65% | 0.52% |
| Mar 2026 | 42.1% | 42.1% | 5.7% | 5.7% | 2.5% | 0.92% | 0.61% | 0.41% |
| Apr 2026 | 47.1% | 38.6% | 5.2% | 5.2% | 2.3% | 0.83% | 0.46% | 0.37% |
| May 2026 | 41.7% | 41.7% | 5.6% | 6.9% | 2.5% | 0.9% | 0.49% | 0.31% |
| Jun 2026 | 41.7% | 41.7% | 5.6% | 6.9% | 2.5% | 0.74% | 0.59% | 0.31% |
| Jul 2026 | 45.5% | 37.2% | 6.1% | 7.5% | 2.2% | 0.66% | 0.52% | 0.28% |
| Aug 2026 | 40.5% | 40.5% | 6.7% | 8.1% | 2.4% | 0.88% | 0.59% | 0.32% |
| Sep 2026 | 46.2% | 31% | 9.3% | 9.3% | 2.3% | 1% | 0.54% | 0.36% |
How has the Ecco and Havaianas comparison changed over the last 12 months?
3 findings
- Havaianas was ahead of Ecco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ecco’s share of searches among thong and sandal brands in Australia moved from 0.44% to 0.36%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending September 2026, Havaianas’ share of searches among thong and sandal brands in Australia moved from 6.1% to 9.3%, and its estimated monthly branded searches moved from 33.1K to 49.5K.
How did search popularity change for Australia thong and sandal brands in September 2026?
3 changes
In September 2026, Archies overtook Havaianas to rank 3rd among thong and sandal brands in Australia, with 9.3% of the searches.
In September 2026, Havaianas gained share of searches among thong and sandal brands in Australia, from 8.1% to 9.3%.
Estimated monthly branded searches for Ecco in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ecco’s and Havaianas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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