Drive vs Gumtree:Which is more popular?
In September 2026, Drive had more branded searches than Gumtree among car marketplaces in Australia. Drive had about 9,900 branded searches, while Gumtree had 4,400. Drive made up 1.1% of all car marketplace searches we track, and Gumtree accounted for 0.49%. When we asked ChatGPT and Google AI Overviews about car marketplaces, Gumtree appeared in three of the four answers and Drive in one. Gumtree was mentioned before Drive in every answer.
Who do people search for more?
Drive, about 2 searches for every 1 for Gumtree
Who does AI mention more?
Gumtree, mentioned in 3 of 4 answers, Drive in 1
Who does AI recommend more?
Gumtree, named ahead of Drive in every answer
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Top car marketplaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Gumtree was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Drive was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Gumtree was listed before Drive in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
CarsGuide4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
carsales3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Gumtree3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Drive1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Autotrader1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Carma0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about car marketplaces
4 answers
Asked ChatGPT
“Which website should I use to buy a used car in Australia?”
Asked ChatGPT
“What are the best car marketplaces in Australia?”
Asked ChatGPT
“What's the best website in Australia to sell my car privately?”
Searched Google, AI Overview
“used cars for sale”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“buy a car online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Drive or Gumtree more popular in search?
This chart shows how often people search Google for Drive and Gumtree by name. Each line represents a brand's share of searches for all six car marketplaces we track, month by month, from searches in Australia.
Share of searches by month for Drive, Gumtree. The figures are in the table below the chart.
View monthly share of searches table
| Month | carsales | CarsGuide | Carma | Drive | Autotrader | Gumtree |
|---|---|---|---|---|---|---|
| Oct 2025 | 94.1% | 2.5% | 1.4% | 0.76% | 0.62% | 0.62% |
| Nov 2025 | 93.9% | 2.5% | 1.7% | 0.76% | 0.62% | 0.51% |
| Dec 2025 | 94.8% | 2.1% | 1.1% | 0.77% | 0.63% | 0.51% |
| Jan 2026 | 93.2% | 3.1% | 1.4% | 0.92% | 0.76% | 0.62% |
| Feb 2026 | 93.8% | 2.5% | 1.4% | 1.1% | 0.62% | 0.51% |
| Mar 2026 | 93.9% | 2.5% | 1.7% | 0.76% | 0.62% | 0.51% |
| Apr 2026 | 94.3% | 2.6% | 1.4% | 0.76% | 0.62% | 0.41% |
| May 2026 | 93.9% | 2.5% | 1.7% | 0.76% | 0.62% | 0.51% |
| Jun 2026 | 94% | 2.5% | 1.7% | 0.76% | 0.62% | 0.41% |
| Jul 2026 | 93.1% | 3.1% | 2.1% | 0.75% | 0.61% | 0.41% |
| Aug 2026 | 93.4% | 2.5% | 2.1% | 0.92% | 0.62% | 0.5% |
| Sep 2026 | 92.1% | 3% | 2.5% | 1.1% | 0.74% | 0.49% |
How has the Drive and Gumtree comparison changed over the last 12 months?
3 findings
- Drive was ahead of Gumtree in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Drive’s share of searches among car marketplaces in Australia moved from 0.76% to 1.1%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 12 months ending September 2026, Gumtree’s share of searches among car marketplaces in Australia moved from 0.62% to 0.49%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
How did search popularity change for Australia car marketplaces in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Drive’s and Gumtree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among car marketplaces
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