carsales vs CarsGuide:Which is more popular?
In September 2026, carsales had more branded searches than CarsGuide among car marketplaces in Australia. carsales had about 823,000 branded searches, while CarsGuide had 27,100. carsales made up 92.1% of all car marketplace searches we track, and CarsGuide accounted for 3%. When we asked ChatGPT and Google AI Overviews about car marketplaces, CarsGuide appeared in all four answers and carsales in three. carsales was mentioned before CarsGuide in every answer.
Who do people search for more?
carsales, about 30 searches for every 1 for CarsGuide
Who does AI mention more?
CarsGuide, mentioned in every answer we collected
Who does AI recommend more?
carsales, named ahead of CarsGuide in every answer
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Top car marketplaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, CarsGuide appeared in all four answers. carsales was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. carsales was listed before CarsGuide in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CarsGuide4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- carsales3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Gumtree3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Drive1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Autotrader1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Carma0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about car marketplaces
4 answers
Asked ChatGPT
“Which website should I use to buy a used car in Australia?”
Asked ChatGPT
“What are the best car marketplaces in Australia?”
Asked ChatGPT
“What's the best website in Australia to sell my car privately?”
Searched Google, AI Overview
“used cars for sale”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“buy a car online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is carsales or CarsGuide more popular in search?
This chart shows how often people search Google for carsales and CarsGuide by name. Each line represents a brand's share of searches for all six car marketplaces we track, month by month, from searches in Australia.
Share of searches by month for carsales, CarsGuide. The figures are in the table below the chart.
View monthly share of searches table
| Month | carsales | CarsGuide | Carma | Drive | Autotrader | Gumtree |
|---|---|---|---|---|---|---|
| Oct 2025 | 94.1% | 2.5% | 1.4% | 0.76% | 0.62% | 0.62% |
| Nov 2025 | 93.9% | 2.5% | 1.7% | 0.76% | 0.62% | 0.51% |
| Dec 2025 | 94.8% | 2.1% | 1.1% | 0.77% | 0.63% | 0.51% |
| Jan 2026 | 93.2% | 3.1% | 1.4% | 0.92% | 0.76% | 0.62% |
| Feb 2026 | 93.8% | 2.5% | 1.4% | 1.1% | 0.62% | 0.51% |
| Mar 2026 | 93.9% | 2.5% | 1.7% | 0.76% | 0.62% | 0.51% |
| Apr 2026 | 94.3% | 2.6% | 1.4% | 0.76% | 0.62% | 0.41% |
| May 2026 | 93.9% | 2.5% | 1.7% | 0.76% | 0.62% | 0.51% |
| Jun 2026 | 94% | 2.5% | 1.7% | 0.76% | 0.62% | 0.41% |
| Jul 2026 | 93.1% | 3.1% | 2.1% | 0.75% | 0.61% | 0.41% |
| Aug 2026 | 93.4% | 2.5% | 2.1% | 0.92% | 0.62% | 0.5% |
| Sep 2026 | 92.1% | 3% | 2.5% | 1.1% | 0.74% | 0.49% |
How has the carsales and CarsGuide comparison changed over the last 12 months?
3 findings
- carsales was ahead of CarsGuide in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, carsales’ share of searches among car marketplaces in Australia moved from 94.1% to 92.1%, and its estimated monthly branded searches moved from 1M to 823K.
- Across the 12 months ending September 2026, CarsGuide’s share of searches among car marketplaces in Australia moved from 2.5% to 3%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for Australia car marketplaces in September 2026?
2 changes
In September 2026, CarsGuide gained share of searches among car marketplaces in Australia, from 2.5% to 3%.
In September 2026, carsales lost share of searches among car marketplaces in Australia, from 93.4% to 92.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using carsales’ and CarsGuide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among car marketplaces
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