Carma vs CarsGuide:Which is more popular?
In September 2026, CarsGuide had more branded searches than Carma among car marketplaces in Australia. CarsGuide had about 27,100 branded searches, while Carma had 22,200. CarsGuide made up 3% of all car marketplace searches we track, and Carma accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about car marketplaces, CarsGuide appeared in all four answers and Carma in none.
Who do people search for more?
CarsGuide, about 22% more searches than Carma
Who does AI mention more?
CarsGuide, mentioned in every answer we collected
Who does AI recommend more?
CarsGuide, the only one of the two named
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Top car marketplaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, CarsGuide appeared in all four answers. Carma did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CarsGuide4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
carsales3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Gumtree3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Drive1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Autotrader1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Carma0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about car marketplaces
4 answers
Asked ChatGPT
“Which website should I use to buy a used car in Australia?”
Asked ChatGPT
“What are the best car marketplaces in Australia?”
Asked ChatGPT
“What's the best website in Australia to sell my car privately?”
Searched Google, AI Overview
“used cars for sale”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“buy a car online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Carma or CarsGuide more popular in search?
This chart shows how often people search Google for Carma and CarsGuide by name. Each line represents a brand's share of searches for all six car marketplaces we track, month by month, from searches in Australia.
Share of searches by month for CarsGuide, Carma. The figures are in the table below the chart.
View monthly share of searches table
| Month | carsales | CarsGuide | Carma | Drive | Autotrader | Gumtree |
|---|---|---|---|---|---|---|
| Oct 2025 | 94.1% | 2.5% | 1.4% | 0.76% | 0.62% | 0.62% |
| Nov 2025 | 93.9% | 2.5% | 1.7% | 0.76% | 0.62% | 0.51% |
| Dec 2025 | 94.8% | 2.1% | 1.1% | 0.77% | 0.63% | 0.51% |
| Jan 2026 | 93.2% | 3.1% | 1.4% | 0.92% | 0.76% | 0.62% |
| Feb 2026 | 93.8% | 2.5% | 1.4% | 1.1% | 0.62% | 0.51% |
| Mar 2026 | 93.9% | 2.5% | 1.7% | 0.76% | 0.62% | 0.51% |
| Apr 2026 | 94.3% | 2.6% | 1.4% | 0.76% | 0.62% | 0.41% |
| May 2026 | 93.9% | 2.5% | 1.7% | 0.76% | 0.62% | 0.51% |
| Jun 2026 | 94% | 2.5% | 1.7% | 0.76% | 0.62% | 0.41% |
| Jul 2026 | 93.1% | 3.1% | 2.1% | 0.75% | 0.61% | 0.41% |
| Aug 2026 | 93.4% | 2.5% | 2.1% | 0.92% | 0.62% | 0.5% |
| Sep 2026 | 92.1% | 3% | 2.5% | 1.1% | 0.74% | 0.49% |
How has the Carma and CarsGuide comparison changed over the last 12 months?
3 findings
- CarsGuide was ahead of Carma in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carma’s share of searches among car marketplaces in Australia moved from 1.4% to 2.5%, and its estimated monthly branded searches moved from 14.8K to 22.2K.
- Across the 12 months ending September 2026, CarsGuide’s share of searches among car marketplaces in Australia moved from 2.5% to 3%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for Australia car marketplaces in September 2026?
2 changes
In September 2026, CarsGuide gained share of searches among car marketplaces in Australia, from 2.5% to 3%.
Carma’s share of searches among car marketplaces in Australia has gained ground for 3 months in a row, from 1.7% to 2.5% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Carma’s and CarsGuide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among car marketplaces
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