Brandwave

How popular isCarma?

In September 2026, people searched for Carma by name about 22,200 times in Australia, a 50% increase from the previous year. These searches made up 2.5% of all Australia car marketplace searches, placing Carma third out of six marketplaces. When we asked both ChatGPT and Google AI Overviews about car marketplaces, Carma did not appear in any of the answers.

Search and AI answers in September 2026

Carma is the third most searched of 6 competitors and not listed in any AI answer.

  1. carsalesShare of searches 92.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. CarsGuideShare of searches 3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  3. CarmaShare of searches 2.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. DriveShare of searches 1.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  5. AutotraderShare of searches 0.74%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th

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Top car marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Carma did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. carsales1st
  2. Gumtree2nd
  3. CarsGuide3rd
  4. Drive4th
  5. Autotrader5th
  6. Carma–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CarsGuide4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • carsales3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gumtree3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Drive1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Autotrader1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Carma0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about car marketplaces

4 answers

  • Asked ChatGPT

    “Which website should I use to buy a used car in Australia?”

    1. 1carsales
    2. 2CarsGuide
    3. 3Gumtree

  • Asked ChatGPT

    “What are the best car marketplaces in Australia?”

    1. 1carsales
    2. 2Gumtree
    3. 3CarsGuide
    4. 4Drive
    5. 5Autotrader

  • Asked ChatGPT

    “What's the best website in Australia to sell my car privately?”

    1. 1carsales
    2. 2Gumtree
    3. 3CarsGuide

  • Searched Google, AI Overview

    “used cars for sale”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “buy a car online”

    1. 1CarsGuide

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which car marketplaces compete with Carma?

Carma against car marketplaces in Australia, by month

Share of searches by month for carsales, CarsGuide, Carma. The figures are in the table below the chart.

View monthly share of searches table
MonthcarsalesCarsGuideCarmaDriveAutotraderGumtree
Oct 202594.1%2.5%1.4%0.76%0.62%0.62%
Nov 202593.9%2.5%1.7%0.76%0.62%0.51%
Dec 202594.8%2.1%1.1%0.77%0.63%0.51%
Jan 202693.2%3.1%1.4%0.92%0.76%0.62%
Feb 202693.8%2.5%1.4%1.1%0.62%0.51%
Mar 202693.9%2.5%1.7%0.76%0.62%0.51%
Apr 202694.3%2.6%1.4%0.76%0.62%0.41%
May 202693.9%2.5%1.7%0.76%0.62%0.51%
Jun 202694%2.5%1.7%0.76%0.62%0.41%
Jul 202693.1%3.1%2.1%0.75%0.61%0.41%
Aug 202693.4%2.5%2.1%0.92%0.62%0.5%
Sep 202692.1%3%2.5%1.1%0.74%0.49%

  1. 1.carsales

    92.1%

    Held 1st. 823K estimated branded searches, -17.7% vs prior month. Share -1.2 points.

  2. 2.CarsGuide

    3%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Carma

    2.5%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Drive

    1.1%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Autotrader

    0.74%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Gumtree

    0.49%

    Held 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare popularity between Carma and its closest rivals

Every comparison with Carma

5 comparisons

How has branded search demand for Carma changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Carma in Australia rose from 14.8K to 22.2K.
  • Across the 12 months ending September 2026, Carma’s share of searches among car marketplaces in Australia increased from 1.4% to 2.5%.
  • Across the 12 months ending September 2026, Carma’s share of searches among car marketplaces in Australia peaked at 2.5% in September 2026 and was lowest at 1.1% in December 2025.

How did search popularity change for Australia car marketplaces in September 2026?

5 changes

  1. In September 2026, CarsGuide gained share of searches among car marketplaces in Australia, from 2.5% to 3%.

  2. In September 2026, carsales lost share of searches among car marketplaces in Australia, from 93.4% to 92.1%.

  3. Carma’s share of searches among car marketplaces in Australia has gained ground for 3 months in a row, from 1.7% to 2.5% in September 2026.

  4. Estimated monthly branded searches for Drive in Australia rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

  5. Estimated monthly branded searches for Gumtree in Australia fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

How are Carma’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Carma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • carma

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How the Brand Demand Index is measured

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