Carma vs CarsGuide:Which is searched more in Australia?
In September 2026, CarsGuide had more branded searches than Carma among car marketplaces in Australia. CarsGuide had about 27,100 branded searches, while Carma had 22,200. CarsGuide made up 3% of all car marketplace searches we track, and Carma accounted for 2.5%.
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Is Carma or CarsGuide more popular in search?
Compare the websites people use to buy and sell new and used cars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for CarsGuide, Carma. The figures are in the table below the chart.
View monthly share of searches table
| Month | carsales | CarsGuide | Carma | Drive | Autotrader | Gumtree |
|---|---|---|---|---|---|---|
| Oct 2025 | 94.1% | 2.5% | 1.4% | 0.76% | 0.62% | 0.62% |
| Nov 2025 | 93.9% | 2.5% | 1.7% | 0.76% | 0.62% | 0.51% |
| Dec 2025 | 94.8% | 2.1% | 1.1% | 0.77% | 0.63% | 0.51% |
| Jan 2026 | 93.2% | 3.1% | 1.4% | 0.92% | 0.76% | 0.62% |
| Feb 2026 | 93.8% | 2.5% | 1.4% | 1.1% | 0.62% | 0.51% |
| Mar 2026 | 93.9% | 2.5% | 1.7% | 0.76% | 0.62% | 0.51% |
| Apr 2026 | 94.3% | 2.6% | 1.4% | 0.76% | 0.62% | 0.41% |
| May 2026 | 93.9% | 2.5% | 1.7% | 0.76% | 0.62% | 0.51% |
| Jun 2026 | 94% | 2.5% | 1.7% | 0.76% | 0.62% | 0.41% |
| Jul 2026 | 93.1% | 3.1% | 2.1% | 0.75% | 0.61% | 0.41% |
| Aug 2026 | 93.4% | 2.5% | 2.1% | 0.92% | 0.62% | 0.5% |
| Sep 2026 | 92.1% | 3% | 2.5% | 1.1% | 0.74% | 0.49% |
How has the Carma and CarsGuide comparison changed over the last 12 months?
3 findings
- CarsGuide was ahead of Carma in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carma’s share of searches among car marketplaces in Australia moved from 1.4% to 2.5%, and its estimated monthly branded searches moved from 14.8K to 22.2K.
- Across the 12 months ending September 2026, CarsGuide’s share of searches among car marketplaces in Australia moved from 2.5% to 3%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for Australia car marketplaces in September 2026?
2 changes
In September 2026, CarsGuide gained share of searches among car marketplaces in Australia, from 2.5% to 3%.
Carma’s share of searches among car marketplaces in Australia has gained ground for 3 months in a row, from 1.7% to 2.5% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Carma’s and CarsGuide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among car marketplaces
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