Dr Denim vs Outland Denim:Which is more popular?
In September 2026, Outland Denim had more branded searches than Dr Denim among denim brands in Australia. Outland Denim had about 1,300 branded searches, while Dr Denim had 1,000. Outland Denim made up 1.1% of all denim brand searches we track, and Dr Denim accounted for 0.84%. When we asked ChatGPT and Google AI Overviews about denim brands, Outland Denim appeared in one of the five answers and Dr Denim in none.
Who do people search for more?
Outland Denim, about 30% more searches than Dr Denim
Who does AI mention more?
Outland Denim, mentioned in 1 of 5 answers, Dr Denim in 0
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Top denim brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Outland Denim was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dr Denim did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Levi's1st
Wrangler2nd
Neuw3rd
Nobody Denim4th
Abrand5th
Rolla's6th
Ksubi7th
Nudie Jeans8th- Outland Denim9th
- +2 more
Dr Denim–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Levi's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rolla's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wrangler2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nobody Denim2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Neuw2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nudie Jeans1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ksubi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Abrand1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Outland Denim1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dr Denim0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about denim brands
5 answers
Asked ChatGPT
“Which jeans brand should I buy in Australia?”
Asked ChatGPT
“What are the best denim brands in Australia?”
Asked ChatGPT
“Which jeans last the longest?”
Searched Google, AI Overview
“jeans”
Searched Google, AI Overview
“womens jeans”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Dr Denim or Outland Denim more popular in search?
This chart shows how often people search Google for Dr Denim and Outland Denim by name. Each line represents a brand's share of searches for all 12 denim brands we track, month by month, from searches in Australia.
Share of searches by month for Outland Denim, Dr Denim. The figures are in the table below the chart.
View monthly share of searches table
| Month | Levi's | Jeanswest | Nudie Jeans | Ksubi | Abrand | Rolla's | Wrangler | Nobody Denim | Lee | Neuw | Outland Denim | Dr Denim |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 18.2% | 12.1% | 9.9% | 5.4% | 5.4% | 5.4% | 2.4% | 2.9% | 2.4% | 1.6% | 1.3% |
| Nov 2025 | 38.6% | 14.2% | 11.6% | 9.5% | 6.3% | 4.2% | 5.2% | 2.3% | 3.4% | 2.3% | 1.2% | 1.2% |
| Dec 2025 | 37.9% | 13.9% | 13.9% | 11.3% | 5.1% | 4.1% | 5.1% | 1.8% | 2.8% | 2.2% | 1% | 1% |
| Jan 2026 | 34.6% | 19% | 12.6% | 10.3% | 5.6% | 4.6% | 4.6% | 2.1% | 2.5% | 2.1% | 1.1% | 0.85% |
| Feb 2026 | 33.3% | 14.9% | 12.2% | 10% | 6.6% | 5.4% | 6.6% | 2.9% | 2.9% | 2.4% | 1.6% | 1% |
| Mar 2026 | 36.9% | 13.5% | 11% | 9% | 7.4% | 6% | 6% | 2.7% | 2.7% | 2.2% | 1.4% | 1.2% |
| Apr 2026 | 33.4% | 15% | 12.2% | 10% | 6.7% | 6.7% | 5.5% | 3% | 3% | 2.4% | 1.1% | 1.3% |
| May 2026 | 35.4% | 13% | 13% | 8.7% | 7.1% | 7.1% | 5.8% | 2.6% | 3.2% | 2.1% | 1.1% | 1.1% |
| Jun 2026 | 32.3% | 14.5% | 14.5% | 7.9% | 7.9% | 6.5% | 6.5% | 2.9% | 2.9% | 1.9% | 1% | 1.2% |
| Jul 2026 | 34.3% | 12.5% | 15.4% | 8.4% | 6.9% | 6.9% | 5.6% | 3% | 3% | 2% | 1.1% | 0.9% |
| Aug 2026 | 35.1% | 12.8% | 12.8% | 8.6% | 7% | 7% | 7% | 2.6% | 2.6% | 2.1% | 1.3% | 1.1% |
| Sep 2026 | 34.2% | 12.5% | 12.5% | 10.2% | 8.4% | 6.8% | 5.6% | 3% | 2.4% | 2.4% | 1.1% | 0.84% |
How has the Dr Denim and Outland Denim comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Dr Denim took it in April 2026, Outland Denim took it in July 2026.
- Across the 12 months ending September 2026, Dr Denim’s share of searches among denim brands in Australia moved from 1.3% to 0.84%, and its estimated monthly branded searches moved from 1.6K to 1K.
- Across the 12 months ending September 2026, Outland Denim’s share of searches among denim brands in Australia moved from 1.6% to 1.1%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
How did search popularity change for Australia denim brands in September 2026?
2 changes
Estimated monthly branded searches for Dr Denim in Australia fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.
Estimated monthly branded searches for Outland Denim in Australia fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dr Denim’s and Outland Denim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dr Denim
1 branded search term
- dr denim
Outland Denim
1 branded search term
- outland denim
Other head-to-heads among denim brands
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