Dr Denim vs Lee:Which is more popular?
In September 2026, Lee had more branded searches than Dr Denim among denim brands in Australia. Lee had about 2,900 branded searches, while Dr Denim had 1,000. Lee made up 2.4% of all denim brand searches we track, and Dr Denim accounted for 0.84%. When we asked ChatGPT and Google AI Overviews about denim brands, neither Dr Denim nor Lee appeared in any of the five answers.
Who do people search for more?
Lee, about 3 searches for every 1 for Dr Denim
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
Follow Dr Denim vs Lee and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top denim brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Dr Denim nor Lee showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Levi's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rolla's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wrangler2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nobody Denim2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Neuw2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nudie Jeans1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ksubi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Abrand1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Lee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dr Denim0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about denim brands
5 answers
Asked ChatGPT
“Which jeans brand should I buy in Australia?”
Asked ChatGPT
“What are the best denim brands in Australia?”
Asked ChatGPT
“Which jeans last the longest?”
Searched Google, AI Overview
“jeans”
Searched Google, AI Overview
“womens jeans”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Dr Denim or Lee more popular in search?
This chart shows how often people search Google for Dr Denim and Lee by name. Each line represents a brand's share of searches for all 12 denim brands we track, month by month, from searches in Australia.
Share of searches by month for Lee, Dr Denim. The figures are in the table below the chart.
View monthly share of searches table
| Month | Levi's | Jeanswest | Nudie Jeans | Ksubi | Abrand | Rolla's | Wrangler | Nobody Denim | Lee | Neuw | Outland Denim | Dr Denim |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 18.2% | 12.1% | 9.9% | 5.4% | 5.4% | 5.4% | 2.4% | 2.9% | 2.4% | 1.6% | 1.3% |
| Nov 2025 | 38.6% | 14.2% | 11.6% | 9.5% | 6.3% | 4.2% | 5.2% | 2.3% | 3.4% | 2.3% | 1.2% | 1.2% |
| Dec 2025 | 37.9% | 13.9% | 13.9% | 11.3% | 5.1% | 4.1% | 5.1% | 1.8% | 2.8% | 2.2% | 1% | 1% |
| Jan 2026 | 34.6% | 19% | 12.6% | 10.3% | 5.6% | 4.6% | 4.6% | 2.1% | 2.5% | 2.1% | 1.1% | 0.85% |
| Feb 2026 | 33.3% | 14.9% | 12.2% | 10% | 6.6% | 5.4% | 6.6% | 2.9% | 2.9% | 2.4% | 1.6% | 1% |
| Mar 2026 | 36.9% | 13.5% | 11% | 9% | 7.4% | 6% | 6% | 2.7% | 2.7% | 2.2% | 1.4% | 1.2% |
| Apr 2026 | 33.4% | 15% | 12.2% | 10% | 6.7% | 6.7% | 5.5% | 3% | 3% | 2.4% | 1.1% | 1.3% |
| May 2026 | 35.4% | 13% | 13% | 8.7% | 7.1% | 7.1% | 5.8% | 2.6% | 3.2% | 2.1% | 1.1% | 1.1% |
| Jun 2026 | 32.3% | 14.5% | 14.5% | 7.9% | 7.9% | 6.5% | 6.5% | 2.9% | 2.9% | 1.9% | 1% | 1.2% |
| Jul 2026 | 34.3% | 12.5% | 15.4% | 8.4% | 6.9% | 6.9% | 5.6% | 3% | 3% | 2% | 1.1% | 0.9% |
| Aug 2026 | 35.1% | 12.8% | 12.8% | 8.6% | 7% | 7% | 7% | 2.6% | 2.6% | 2.1% | 1.3% | 1.1% |
| Sep 2026 | 34.2% | 12.5% | 12.5% | 10.2% | 8.4% | 6.8% | 5.6% | 3% | 2.4% | 2.4% | 1.1% | 0.84% |
How has the Dr Denim and Lee comparison changed over the last 12 months?
3 findings
- Lee was ahead of Dr Denim in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dr Denim’s share of searches among denim brands in Australia moved from 1.3% to 0.84%, and its estimated monthly branded searches moved from 1.6K to 1K.
- Across the 12 months ending September 2026, Lee’s share of searches among denim brands in Australia moved from 2.9% to 2.4%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for Australia denim brands in September 2026?
2 changes
In September 2026, Lee fell from 8th to 9th among denim brands in Australia.
Estimated monthly branded searches for Dr Denim in Australia fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dr Denim’s and Lee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among denim brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.