Brandwave

DJI vs Panasonic Lumix:Which is more popular?

In September 2026, DJI had more branded searches than Panasonic Lumix among camera brands in Australia. DJI had about 14,800 branded searches, while Panasonic Lumix had 2,400. DJI made up 8.7% of all camera brand searches we track, and Panasonic Lumix accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about camera brands, DJI appeared in one of the five answers and Panasonic Lumix in none.

Among camera brands in Australia in September 2026

Who do people search for more?

DJI, about 6 searches for every 1 for Panasonic Lumix

DJI 14.8K searchesPanasonic Lumix 2.4K searches

Who does AI mention more?

DJI, mentioned in 1 of 5 answers, Panasonic Lumix in 0

DJI in 1 of 5Panasonic Lumix in 0 of 5

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Top camera brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DJI was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Panasonic Lumix did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Canon1st
  2. Sony2nd
  3. Fujifilm3rd
  4. Nikon4th
  5. DJI5th
  6. GoPro6th
  7. Insta3607th
  8. OM System–
  9. Panasonic Lumix–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sony4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fujifilm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nikon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GoPro1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Insta3601 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DJI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OM System0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic Lumix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camera brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is DJI or Panasonic Lumix more popular in search?

This chart shows how often people search Google for DJI and Panasonic Lumix by name. Each line represents a brand's share of searches for all nine camera brands we track, month by month, from searches in Australia.

DJI and Panasonic Lumix among camera brands in Australia, by month

Share of searches by month for DJI, Panasonic Lumix. The figures are in the table below the chart.

View monthly share of searches table
MonthGoProInsta360CanonDJISonyFujifilmNikonOM SystemPanasonic Lumix
Oct 202540.3%27%9.9%6.6%6.6%4.4%2.9%0.67%1.6%
Nov 202537.9%31%9.3%6.2%6.2%5.1%2.3%0.51%1.5%
Dec 202538.3%31.3%9.4%6.3%6.3%4.2%2.3%0.52%1.5%
Jan 202637.6%30.8%9.2%6.2%6.2%5%2.7%0.81%1.5%
Feb 202635.6%29.1%10.6%7.1%7.1%4.7%3.2%0.88%1.7%
Mar 202632.5%32.5%9.7%6.5%7.9%5.3%2.9%0.8%1.9%
Apr 202634.3%34.3%8.4%6.9%6.9%4.6%2.5%0.69%1.7%
May 202635%28.6%10.5%8.6%7%4.7%3.1%0.92%1.7%
Jun 202632.8%32.8%9.8%8%6.6%5.4%2.4%0.66%1.6%
Jul 202631.7%31.7%9.5%9.5%7.8%5.2%2.3%0.83%1.5%
Aug 202628.9%35.3%10.6%8.6%7.1%4.7%2.6%0.93%1.4%
Sep 202635.6%29.1%10.6%8.7%5.8%4.8%2.6%1.4%1.4%

How has the DJI and Panasonic Lumix comparison changed over the last 12 months?

3 findings
  • DJI was ahead of Panasonic Lumix in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DJI’s share of searches among camera brands in Australia moved from 6.6% to 8.7%, and its estimated monthly branded searches moved from 9.9K to 14.8K.
  • Across the 12 months ending September 2026, Panasonic Lumix’s share of searches among camera brands in Australia moved from 1.6% to 1.4%, and its estimated monthly branded searches held steady at 2.4K.

How did search popularity change for Australia camera brands in September 2026?

2 changes

  1. In September 2026, Panasonic Lumix fell from 8th to 9th among camera brands in Australia.

  2. Estimated monthly branded searches for DJI in Australia rose 49.5% over 12 measured months, from 9.9K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DJI’s and Panasonic Lumix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DJI

1 branded search term

  • dji osmo

Panasonic Lumix

1 branded search term

  • panasonic lumix

How the Brand Demand Index is measured

Other head-to-heads among camera brands

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