Brandwave

Dine vs Fancy Feast:Which is more popular?

In September 2026, Dine had more branded searches than Fancy Feast among cat food brands in Australia. Dine had about 6,600 branded searches, while Fancy Feast had 5,400. Dine made up 11.5% of all cat food brand searches we track, and Fancy Feast accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about cat food brands, Fancy Feast appeared in three of the five answers and Dine in one. Fancy Feast was mentioned before Dine in every answer that named either.

Among cat food brands in Australia in September 2026

Who do people search for more?

Dine, about 22% more searches than Fancy Feast

Dine 6.6K searchesFancy Feast 5.4K searches

Who does AI mention more?

Fancy Feast, mentioned in 3 of 5 answers, Dine in 1

Fancy Feast in 3 of 5Dine in 1 of 5

Who does AI recommend more?

Fancy Feast, named ahead of Dine in 3 of 3 answers

Fancy Feast first in 3Dine never first

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Top cat food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fancy Feast was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Dine was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Fancy Feast was listed before Dine in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Royal Canin1st
  2. Hill's2nd
  3. Fancy Feast3rd
  4. Feline Natural4th
  5. Black Hawk5th
  6. Whiskas6th
  7. Advance7th
  8. ZIWI Peak8th
  9. Felix9th
  10. Dine10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Royal Canin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hill's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fancy Feast3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Feline Natural3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ZIWI Peak2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Black Hawk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Advance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Felix1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whiskas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+2 more

See every answer about cat food brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Is Dine or Fancy Feast more popular in search?

This chart shows how often people search Google for Dine and Fancy Feast by name. Each line represents a brand's share of searches for all 12 cat food brands we track, month by month, from searches in Australia.

Dine and Fancy Feast among cat food brands in Australia, by month

Share of searches by month for Dine, Fancy Feast. The figures are in the table below the chart.

View monthly share of searches table
MonthFelixWhiskasRoyal CaninDineApplawsFancy FeastZIWI PeakOptimumHill'sBlack HawkAdvanceFeline Natural
Oct 202517.9%12.6%14.6%14.6%13.9%8%4.2%4.2%3.5%2.2%1.9%2.2%
Nov 202521.4%12.3%14.3%14.3%11.3%7.8%5.2%3.5%2.8%2.8%2.2%2.2%
Dec 202521.9%14.8%14.6%14.6%10.9%8%4.2%2.9%2.2%1.9%1.9%1.9%
Jan 202618.9%12.8%15.4%15.4%9.9%8.4%6.9%3%2.5%1.9%1.9%3%
Feb 202621.7%12.5%17.7%11.8%9.2%7.9%6.3%2.8%2.8%2.2%2.2%2.8%
Mar 202622.4%13%15%15%9.6%8.1%5.4%3%3%1.9%1.9%1.9%
Apr 202619.7%16.3%16.1%13.1%10.3%7.2%5.8%3.2%2.6%1.8%2%2%
May 202619%15.7%15.6%15.6%10%8.4%4.6%3.1%2.5%1.9%1.9%1.7%
Jun 202620.8%14.1%13.9%20.8%8.9%7.6%4.1%2.8%2.2%1.5%1.7%1.5%
Jul 202622.5%14.7%15%15%9.7%8.2%4.5%3%2.4%1.6%1.9%1.6%
Aug 202622.8%15.5%15.3%12.5%9.8%8.3%4.5%3.6%2.5%1.7%1.9%1.7%
Sep 202625.8%14.3%14.1%11.5%10.4%9.4%4.2%3.3%2.3%1.7%1.5%1.5%

How has the Dine and Fancy Feast comparison changed over the last 12 months?

3 findings
  • Dine was ahead of Fancy Feast in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dine’s share of searches among cat food brands in Australia moved from 14.6% to 11.5%, and its estimated monthly branded searches held steady at 6.6K.
  • Across the 12 months ending September 2026, Fancy Feast’s share of searches among cat food brands in Australia moved from 8% to 9.4%, and its estimated monthly branded searches moved from 3.6K to 5.4K.

How did search popularity change for Australia cat food brands in September 2026?

2 changes

  1. In September 2026, Fancy Feast gained share of searches among cat food brands in Australia, from 8.3% to 9.4%.

  2. In September 2026, Dine lost share of searches among cat food brands in Australia, from 12.5% to 11.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dine’s and Fancy Feast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dine

1 branded search term

  • dine cat food

Fancy Feast

1 branded search term

  • fancy feast

How the Brand Demand Index is measured

Other head-to-heads among cat food brands

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