Brandwave

Denza vs Polestar:Which is more popular?

In September 2026, Denza had more branded searches than Polestar among electric car brands in Australia. Denza had about 49,500 branded searches, while Polestar had 33,100. Denza made up 6.3% of all electric car brand searches we track, and Polestar accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about electric car brands, neither Denza nor Polestar appeared in any of the five answers.

Among electric car brands in Australia in September 2026

Who do people search for more?

Denza, about 50% more searches than Polestar

Denza 49.5K searchesPolestar 33.1K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Denza in 0 of 5Polestar in 0 of 5

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Top electric car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Denza nor Polestar showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BYD1st
  2. TESLA2nd
  3. Kia3rd
  4. Zeekr–
  5. Denza–
  6. XPENG–
  7. Polestar–
  8. Leapmotor–
  9. Deepal–
  10. Ora–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BYD5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TESLA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zeekr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Denza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • XPENG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Polestar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Leapmotor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Deepal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ora0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about electric car brands

5 answers
  • Asked ChatGPT

    “What's the best electric car to buy in Australia?”

    1. 1TESLA
    2. 2BYD
    3. 3Kia
  • Asked ChatGPT

    “What are the best electric cars for families?”

    1. 1TESLA
    2. 2BYD
    3. 3Kia
  • Asked ChatGPT

    “What's the best value EV in Australia?”

    1. 1BYD
  • Searched Google, AI Overview

    “electric cars”

    1. 1BYD
    2. 2TESLA
  • Searched Google, AI Overview

    “ev cars”

    1. 1BYD
    2. 2Kia
    3. 3TESLA

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Denza or Polestar more popular in search?

This chart shows how often people search Google for Denza and Polestar by name. Each line represents a brand's share of searches for all ten electric car brands we track, month by month, from searches in Australia.

Denza and Polestar among electric car brands in Australia, by month

Share of searches by month for Denza, Polestar. The figures are in the table below the chart.

View monthly share of searches table
MonthBYDTESLAZeekrKiaDenzaXPENGPolestarLeapmotorDeepalOra
Oct 202536.9%30.3%7.4%9.2%2.2%3.3%6.1%1.8%1.8%0.99%
Nov 202537.3%25.1%7.5%8.7%3.4%5%7.5%2.2%2.2%1%
Dec 202531.5%25.7%7.7%7.7%14.1%3.5%5.2%1.9%1.9%0.84%
Jan 202634.6%23.3%8.5%13.1%4.7%3.8%7%1.7%2.1%1.1%
Feb 202635.4%23.8%8.7%11%5.8%3.2%7.1%1.7%2.1%1.2%
Mar 202637.6%25.1%9.2%12.5%4.1%2.8%4.1%1.5%1.5%1.5%
Apr 202634.2%22.9%12.5%12.9%5.6%2.5%4.6%1.7%1.4%1.7%
May 202635.8%19.6%16%11.6%5.9%2.6%3.9%2.2%1.4%0.96%
Jun 202635.8%19.6%13.2%10.7%7.2%3.2%4.8%2.6%1.8%1.2%
Jul 202630.3%20.4%13.6%9.1%6.1%11.2%4.1%2.2%1.5%1.5%
Aug 202633.1%22.2%14.8%9.6%5.4%5.4%4.5%2%1.6%1.3%
Sep 202631.4%21.1%17.2%8.9%6.3%5.2%4.2%2.8%1.5%1.3%

How has the Denza and Polestar comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Denza took it in December 2025, Polestar took it in January 2026, Denza took it in April 2026.
  • Across the 12 months ending September 2026, Denza’s share of searches among electric car brands in Australia moved from 2.2% to 6.3%, and its estimated monthly branded searches moved from 12.1K to 49.5K.
  • Across the 12 months ending September 2026, Polestar’s share of searches among electric car brands in Australia moved from 6.1% to 4.2%, and its estimated monthly branded searches held steady at 33.1K.

How did search popularity change for Australia electric car brands in September 2026?

1 change
  1. In September 2026, Denza gained share of searches among electric car brands in Australia, from 5.4% to 6.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Denza’s and Polestar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Denza

1 branded search term

  • denza

Polestar

1 branded search term

  • polestar

How the Brand Demand Index is measured

Other head-to-heads among electric car brands

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