Brandwave

Dencorub vs Voltaren:Which is more popular?

In September 2026, Voltaren had more branded searches than Dencorub among pain relief brands in Australia. Voltaren had about 27,100 branded searches, while Dencorub had 4,400. Voltaren made up 16.6% of all pain relief brand searches we track, and Dencorub accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about pain relief brands, Voltaren appeared in one of the five answers and Dencorub in none.

Among pain relief brands in Australia in September 2026

Who do people search for more?

Voltaren, about 6 searches for every 1 for Dencorub

Voltaren 27.1K searchesDencorub 4.4K searches

Who does AI mention more?

Voltaren, mentioned in 1 of 5 answers, Dencorub in 0

Voltaren in 1 of 5Dencorub in 0 of 5

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Top pain relief brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Voltaren was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dencorub did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Panadol1st
  2. Nurofen2nd
  3. Voltaren3rd
  4. Naprogesic–
  5. Deep Heat–
  6. Dencorub–
  7. Disprin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nurofen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panadol3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Voltaren1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Naprogesic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Deep Heat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dencorub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Disprin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pain relief brands

5 answers
  • Asked ChatGPT

    “Which pain relief should I take for a headache in Australia?”

    1. 1Panadol
    2. 2Nurofen
  • Asked ChatGPT

    “What are the best pain relief brands in Australia?”

    1. 1Panadol
    2. 2Nurofen
    3. 3Voltaren
  • Asked ChatGPT

    “What's the best pain relief for back pain?”

    1. 1Nurofen
    2. 2Panadol
  • Searched Google, AI Overview

    “back pain relief”

    1. Searched Google, AI Overview

      “pain relief”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

      Is Dencorub or Voltaren more popular in search?

      This chart shows how often people search Google for Dencorub and Voltaren by name. Each line represents a brand's share of searches for all seven pain relief brands we track, month by month, from searches in Australia.

      Dencorub and Voltaren among pain relief brands in Australia, by month

      Share of searches by month for Voltaren, Dencorub. The figures are in the table below the chart.

      View monthly share of searches table
      MonthNurofenPanadolNaprogesicVoltarenDeep HeatDencorubDisprin
      Oct 202529.7%24.3%16.3%19.9%5.9%2.1%1.8%
      Nov 202529.8%24.4%16.3%20%6%2.1%1.4%
      Dec 202533%22.1%18.1%18.1%5.4%2%1.5%
      Jan 202630.1%20.1%20.1%20.1%6%2.2%1.4%
      Feb 202628.4%23.2%19%19%6.9%2.1%1.4%
      Mar 202628.8%23.5%19.3%19.3%5.8%2.1%1.4%
      Apr 202631%20.8%17%20.8%6.2%2.8%1.5%
      May 202628%22.9%18.8%18.8%6.9%3%1.7%
      Jun 202633.4%22.3%15%18.3%6.7%3%1.3%
      Jul 202633.4%22.3%15%18.3%6.7%3%1.3%
      Aug 202630.8%25.2%16.8%16.8%6.2%2.7%1.5%
      Sep 202630.3%24.8%16.6%16.6%7.4%2.7%1.5%

      How has the Dencorub and Voltaren comparison changed over the last 12 months?

      3 findings
      • Voltaren was ahead of Dencorub in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, Dencorub’s share of searches among pain relief brands in Australia moved from 2.1% to 2.7%, and its estimated monthly branded searches moved from 2.9K to 4.4K.
      • Across the 12 months ending September 2026, Voltaren’s share of searches among pain relief brands in Australia moved from 19.9% to 16.6%, and its estimated monthly branded searches held steady at 27.1K.

      How did search popularity change for Australia pain relief brands in September 2026?

      1 change
      1. Estimated monthly branded searches for Dencorub in Australia rose 51.7% over 12 measured months, from 2.9K to 4.4K in September 2026.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Dencorub’s and Voltaren’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Dencorub

      1 branded search term

      • dencorub

      Voltaren

      1 branded search term

      • voltaren

      How the Brand Demand Index is measured

      Other head-to-heads among pain relief brands

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      Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.