Brandwave

Dencorub vs Naprogesic:Which is more popular?

In September 2026, Naprogesic had more branded searches than Dencorub among pain relief brands in Australia. Naprogesic had about 27,100 branded searches, while Dencorub had 4,400. Naprogesic made up 16.6% of all pain relief brand searches we track, and Dencorub accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about pain relief brands, neither Dencorub nor Naprogesic appeared in any of the five answers.

Among pain relief brands in Australia in September 2026

Who do people search for more?

Naprogesic, about 6 searches for every 1 for Dencorub

Naprogesic 27.1K searchesDencorub 4.4K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Dencorub in 0 of 5Naprogesic in 0 of 5

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Top pain relief brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Dencorub nor Naprogesic showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Panadol1st
  2. Nurofen2nd
  3. Voltaren3rd
  4. Naprogesic–
  5. Deep Heat–
  6. Dencorub–
  7. Disprin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nurofen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panadol3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Voltaren1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Naprogesic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Deep Heat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dencorub0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Disprin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pain relief brands

5 answers
  • Asked ChatGPT

    “Which pain relief should I take for a headache in Australia?”

    1. 1Panadol
    2. 2Nurofen
  • Asked ChatGPT

    “What are the best pain relief brands in Australia?”

    1. 1Panadol
    2. 2Nurofen
    3. 3Voltaren
  • Asked ChatGPT

    “What's the best pain relief for back pain?”

    1. 1Nurofen
    2. 2Panadol
  • Searched Google, AI Overview

    “back pain relief”

    1. Searched Google, AI Overview

      “pain relief”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

      Is Dencorub or Naprogesic more popular in search?

      This chart shows how often people search Google for Dencorub and Naprogesic by name. Each line represents a brand's share of searches for all seven pain relief brands we track, month by month, from searches in Australia.

      Dencorub and Naprogesic among pain relief brands in Australia, by month

      Share of searches by month for Naprogesic, Dencorub. The figures are in the table below the chart.

      View monthly share of searches table
      MonthNurofenPanadolNaprogesicVoltarenDeep HeatDencorubDisprin
      Oct 202529.7%24.3%16.3%19.9%5.9%2.1%1.8%
      Nov 202529.8%24.4%16.3%20%6%2.1%1.4%
      Dec 202533%22.1%18.1%18.1%5.4%2%1.5%
      Jan 202630.1%20.1%20.1%20.1%6%2.2%1.4%
      Feb 202628.4%23.2%19%19%6.9%2.1%1.4%
      Mar 202628.8%23.5%19.3%19.3%5.8%2.1%1.4%
      Apr 202631%20.8%17%20.8%6.2%2.8%1.5%
      May 202628%22.9%18.8%18.8%6.9%3%1.7%
      Jun 202633.4%22.3%15%18.3%6.7%3%1.3%
      Jul 202633.4%22.3%15%18.3%6.7%3%1.3%
      Aug 202630.8%25.2%16.8%16.8%6.2%2.7%1.5%
      Sep 202630.3%24.8%16.6%16.6%7.4%2.7%1.5%

      How has the Dencorub and Naprogesic comparison changed over the last 12 months?

      3 findings
      • Naprogesic was ahead of Dencorub in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, Dencorub’s share of searches among pain relief brands in Australia moved from 2.1% to 2.7%, and its estimated monthly branded searches moved from 2.9K to 4.4K.
      • Across the 12 months ending September 2026, Naprogesic’s share of searches among pain relief brands in Australia moved from 16.3% to 16.6%, and its estimated monthly branded searches moved from 22.2K to 27.1K.

      How did search popularity change for Australia pain relief brands in September 2026?

      2 changes
      1. Estimated monthly branded searches for Dencorub in Australia rose 51.7% over 12 measured months, from 2.9K to 4.4K in September 2026.

      2. Estimated monthly branded searches for Naprogesic in Australia rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Dencorub’s and Naprogesic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Dencorub

      1 branded search term

      • dencorub

      Naprogesic

      1 branded search term

      • naprogesic

      How the Brand Demand Index is measured

      Other head-to-heads among pain relief brands

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