Brandwave

Dan Kitchens vs Kitchen Connection:Which is more popular?

In September 2026, Kitchen Connection had more branded searches than Dan Kitchens among kitchen retailers in Australia. Kitchen Connection had about 3,600 branded searches, while Dan Kitchens had 140. Kitchen Connection made up 8.9% of all kitchen retailer searches we track, and Dan Kitchens accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about kitchen retailers, Dan Kitchens appeared in two of the five answers and Kitchen Connection in none.

Among kitchen retailers in Australia in September 2026

Who do people search for more?

Kitchen Connection, about 26 searches for every 1 for Dan Kitchens

Kitchen Connection 3.6K searchesDan Kitchens 140 searches

Who does AI mention more?

Dan Kitchens, mentioned in 2 of 5 answers, Kitchen Connection in 0

Dan Kitchens in 2 of 5Kitchen Connection in 0 of 5

Who does AI recommend more?

Dan Kitchens, the only one of the two named

Dan Kitchens first in 2Kitchen Connection never named

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Top kitchen retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dan Kitchens was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kitchen Connection did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. IKEA1st
  2. Kaboodle2nd
  3. Dan Kitchens2nd
  4. KitchenKraft4th
  5. Freedom Kitchens5th
  6. Kinsman–
  7. Kitchen Connection–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • IKEA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kaboodle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenKraft2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dan Kitchens2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freedom Kitchens1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kinsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kitchen Connection0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kitchen retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is Dan Kitchens or Kitchen Connection more popular in search?

This chart shows how often people search Google for Dan Kitchens and Kitchen Connection by name. Each line represents a brand's share of searches for all seven kitchen retailers we track, month by month, from searches in Australia.

Dan Kitchens and Kitchen Connection among kitchen retailers in Australia, by month

Share of searches by month for Kitchen Connection, Dan Kitchens. The figures are in the table below the chart.

View monthly share of searches table
MonthIKEAKaboodleKinsmanFreedom KitchensKitchen ConnectionKitchenKraftDan Kitchens
Oct 202544.3%29.5%4.8%13.2%7.2%0.64%0.34%
Nov 202544%29.4%5.8%10.7%8.8%0.78%0.41%
Dec 202542.7%35%4.6%8.4%8.4%0.61%0.32%
Jan 202645.7%30.5%4.9%9.1%9.1%0.53%0.29%
Feb 202645.5%30.4%4.8%9.1%9.1%0.65%0.53%
Mar 202644%29.4%5.8%10.7%8.8%0.78%0.51%
Apr 202645.8%30.6%6.1%9.1%7.3%0.66%0.35%
May 202641.7%34.1%4.4%10.1%8.3%0.9%0.39%
Jun 202644.9%30%4%10.9%8.9%0.79%0.42%
Jul 202646.1%30.9%4.8%9.2%7.4%1.2%0.36%
Aug 202644.3%29.6%5.9%8.8%8.8%2.2%0.34%
Sep 202636.7%30%13.4%8.9%8.9%1.8%0.35%

How has the Dan Kitchens and Kitchen Connection comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia kitchen retailers in September 2026?

2 changes
  1. In September 2026, Kinsman overtook Freedom Kitchens and Kitchen Connection to rank 3rd among kitchen retailers in Australia, with 13.4% of the searches.

  2. Estimated monthly branded searches for Dan Kitchens in Australia fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dan Kitchens’ and Kitchen Connection’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dan Kitchens

1 branded search term

  • dan kitchens

Kitchen Connection

1 branded search term

  • kitchen connection

How the Brand Demand Index is measured

Other head-to-heads among kitchen retailers

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