Brandwave

Cullen Jewellery vs Larsen Jewellery:Which is more popular?

In September 2026, Cullen Jewellery had more branded searches than Larsen Jewellery among jewellery retailers in Australia. Cullen Jewellery had about 27,100 branded searches, while Larsen Jewellery had 4,400. Cullen Jewellery made up 4.4% of all jewellery retailer searches we track, and Larsen Jewellery accounted for 0.72%. When we asked ChatGPT and Google AI Overviews about jewellery retailers, Cullen Jewellery appeared in three of the five answers and Larsen Jewellery in two. Larsen Jewellery was mentioned before Cullen Jewellery in two out of three answers.

Among jewellery retailers in Australia in September 2026

Who do people search for more?

Cullen Jewellery, about 6 searches for every 1 for Larsen Jewellery

Cullen Jewellery 27.1K searchesLarsen Jewellery 4.4K searches

Who does AI mention more?

Cullen Jewellery, mentioned in 3 of 5 answers, Larsen Jewellery in 2

Cullen Jewellery in 3 of 5Larsen Jewellery in 2 of 5

Who does AI recommend more?

Larsen Jewellery, named ahead of Cullen Jewellery in 2 of 3 answers

Larsen Jewellery first in 2Cullen Jewellery first in 1

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Top jewellery retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cullen Jewellery was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Larsen Jewellery was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Larsen Jewellery was listed before Cullen Jewellery in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cullen Jewellery1st
  2. Larsen Jewellery2nd
  3. Shiels3rd
  4. Michael Hill4th
  5. Prouds–
  6. Lovisa–
  7. Angus & Coote–
  8. Pandora–
  9. Goldmark–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cullen Jewellery3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Michael Hill2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Larsen Jewellery2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shiels1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prouds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lovisa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Angus & Coote0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pandora0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Goldmark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jewellery retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Cullen Jewellery or Larsen Jewellery more popular in search?

This chart shows how often people search Google for Cullen Jewellery and Larsen Jewellery by name. Each line represents a brand's share of searches for all nine jewellery retailers we track, month by month, from searches in Australia.

Cullen Jewellery and Larsen Jewellery among jewellery retailers in Australia, by month

Share of searches by month for Cullen Jewellery, Larsen Jewellery. The figures are in the table below the chart.

View monthly share of searches table
MonthProudsLovisaMichael HillAngus & CooteShielsPandoraCullen JewelleryGoldmarkLarsen Jewellery
Oct 202525.3%25.3%20.8%9.3%7.6%3.5%4.2%3.4%0.68%
Nov 202525.7%21%21%7.7%7.7%10.7%2.3%3.5%0.38%
Dec 202527%18%18%9.9%9.9%11.2%2%3.6%0.39%
Jan 202628%18.8%18.8%10.3%8.4%8%3.8%3.1%0.75%
Feb 202625.7%21%21%9.4%7.7%7.6%3.5%3.5%0.68%
Mar 202623.3%23.3%19%10.4%8.5%6.9%4.7%3.1%0.76%
Apr 202627.1%22.2%18.1%9.9%8.1%6.5%4.4%3%0.72%
May 202626.4%21.6%17.6%9.7%7.9%8.1%4.3%3.6%0.71%
Jun 202623.4%23.4%19.1%10.5%8.6%7.2%3.9%3.1%0.76%
Jul 202623.4%23.4%19.1%10.5%8.6%6.1%4.7%3.1%0.94%
Aug 202626.6%21.7%17.7%9.7%8%6.6%5.3%3.6%0.71%
Sep 202626.9%22%18%9.9%8.1%7%4.4%3%0.72%

How has the Cullen Jewellery and Larsen Jewellery comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia jewellery retailers in September 2026?

2 changes

  1. In September 2026, Cullen Jewellery lost share of searches among jewellery retailers in Australia, from 5.3% to 4.4%.

  2. Estimated monthly branded searches for Larsen Jewellery in Australia fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cullen Jewellery’s and Larsen Jewellery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cullen Jewellery

1 branded search term

  • cullen jewellery

Larsen Jewellery

1 branded search term

  • larsen jewellery

How the Brand Demand Index is measured

Other head-to-heads among jewellery retailers

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