How popular isCullen Jewellery?
In September 2026, people searched for Cullen Jewellery by name about 27,100 times in Australia, an 18.1% decrease from the previous year. These searches made up 4.4% of all Australia jewellery retailer searches, placing Cullen Jewellery seventh out of nine retailers. When we asked both ChatGPT and Google AI Overviews about jewellery retailers, Cullen Jewellery appeared in three of the five answers and was the most recommended of the nine.
Cullen Jewellery is the seventh most searched of 9 competitors and the most recommended in AI answers.
ProudsShare of searches 26.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
LovisaShare of searches 22%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Michael HillShare of searches 18%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Angus & CooteShare of searches 9.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Cullen JewelleryShare of searches 4.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top jewellery retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cullen Jewellery was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Cullen Jewellery is the most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cullen Jewellery3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Michael Hill2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Larsen Jewellery2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shiels1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Prouds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lovisa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Angus & Coote0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pandora0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Goldmark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about jewellery retailers
5 answers
Asked ChatGPT
“Where should I buy an engagement ring in Australia?”
Asked ChatGPT
“What are the best jewellery stores in Australia?”
Asked ChatGPT
“Which jewellery store in Australia has the best value on gold and diamonds?”
Searched Google, AI Overview
“jewellery stores”
Searched Google, AI Overview
“engagement rings”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which jewellery retailers compete with Cullen Jewellery?
Share of searches by month for Prouds, Lovisa, Michael Hill, Angus & Coote, Shiels, Pandora, Cullen Jewellery, Goldmark. The figures are in the table below the chart.
View monthly share of searches table
| Month | Prouds | Lovisa | Michael Hill | Angus & Coote | Shiels | Pandora | Cullen Jewellery | Goldmark | Larsen Jewellery |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.3% | 25.3% | 20.8% | 9.3% | 7.6% | 3.5% | 4.2% | 3.4% | 0.68% |
| Nov 2025 | 25.7% | 21% | 21% | 7.7% | 7.7% | 10.7% | 2.3% | 3.5% | 0.38% |
| Dec 2025 | 27% | 18% | 18% | 9.9% | 9.9% | 11.2% | 2% | 3.6% | 0.39% |
| Jan 2026 | 28% | 18.8% | 18.8% | 10.3% | 8.4% | 8% | 3.8% | 3.1% | 0.75% |
| Feb 2026 | 25.7% | 21% | 21% | 9.4% | 7.7% | 7.6% | 3.5% | 3.5% | 0.68% |
| Mar 2026 | 23.3% | 23.3% | 19% | 10.4% | 8.5% | 6.9% | 4.7% | 3.1% | 0.76% |
| Apr 2026 | 27.1% | 22.2% | 18.1% | 9.9% | 8.1% | 6.5% | 4.4% | 3% | 0.72% |
| May 2026 | 26.4% | 21.6% | 17.6% | 9.7% | 7.9% | 8.1% | 4.3% | 3.6% | 0.71% |
| Jun 2026 | 23.4% | 23.4% | 19.1% | 10.5% | 8.6% | 7.2% | 3.9% | 3.1% | 0.76% |
| Jul 2026 | 23.4% | 23.4% | 19.1% | 10.5% | 8.6% | 6.1% | 4.7% | 3.1% | 0.94% |
| Aug 2026 | 26.6% | 21.7% | 17.7% | 9.7% | 8% | 6.6% | 5.3% | 3.6% | 0.71% |
| Sep 2026 | 26.9% | 22% | 18% | 9.9% | 8.1% | 7% | 4.4% | 3% | 0.72% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 26.9% | 165K | 0% | +0.4 points | |
| 2, held 2nd | 22% | 135K | 0% | +0.3 points | |
| 3, held 3rd | 18% | 110K | 0% | +0.2 points | |
| 4, held 4th | 9.9% | 60.5K | 0% | +0.1 points | |
| 5, held 5th | 8.1% | 49.5K | 0% | +0.1 points | |
| 6, held 6th | 7% | 43K | +4.4% | +0.4 points | |
| 7, held 7th | 4.4% | 27.1K | -18.1% | -0.9 points | |
| 8, held 8th | 3% | 18.1K | -18.5% | -0.6 points | |
| 9, held 9th | 0.72% | 4.4K | 0% | 0 points |
1.
Prouds26.9%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share +0.4 points.
2.
Lovisa22%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.3 points.
18%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.
9.9%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Shiels8.1%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Pandora7%
Held 6th. 43K estimated branded searches, +4.4% vs prior month. Share +0.4 points.
4.4%
Held 7th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.9 points.
8.
Goldmark3%
Held 8th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.6 points.
0.72%
Held 9th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Cullen Jewellery and its closest rivals
Every comparison with Cullen Jewellery
8 comparisons
How has branded search demand for Cullen Jewellery changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Cullen Jewellery in Australia fell from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Cullen Jewellery’s share of searches among jewellery retailers in Australia peaked at 5.3% in August 2026 and was lowest at 2% in December 2025.
- Across the 12 months ending September 2026, Cullen Jewellery fell from 6th to 7th among jewellery retailers in Australia.
How did search popularity change for Australia jewellery retailers in September 2026?
6 changes
In September 2026, Cullen Jewellery lost share of searches among jewellery retailers in Australia, from 5.3% to 4.4%.
In September 2026, Goldmark lost share of searches among jewellery retailers in Australia, from 3.6% to 3%.
Prouds’ share of searches among jewellery retailers in Australia has gained ground for 3 months in a row, from 23.4% to 26.9% in September 2026.
Estimated monthly branded searches for Pandora in Australia rose 53.6% over 12 measured months, from 28K to 43K in September 2026.
Estimated monthly branded searches for Michael Hill in Australia fell 33.3% over 12 measured months, from 165K to 110K in September 2026.
Estimated monthly branded searches for Lovisa in Australia fell 32.8% over 12 measured months, from 201K to 135K in September 2026.
How are Cullen Jewellery’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Cullen Jewellery’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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