Brandwave

How popular isMichael Hill?

In September 2026, people searched for Michael Hill by name about 110,000 times in Australia, a 33.3% decrease from the previous year. These searches made up 18% of all Australia jewellery retailer searches, placing Michael Hill third out of nine retailers. When we asked both ChatGPT and Google AI Overviews about jewellery retailers, Michael Hill appeared in two of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Michael Hill is the third most searched of 9 competitors and the fourth most recommended in AI answers.

  1. ProudsShare of searches 26.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. LovisaShare of searches 22%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Michael HillShare of searches 18%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. Angus & CooteShare of searches 9.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ShielsShare of searches 8.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd

+4 more

Michael Hill website (opens in a new tab)

Follow Michael Hill and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top jewellery retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Michael Hill was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Michael Hill is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cullen Jewellery1st
  2. Larsen Jewellery2nd
  3. Shiels3rd
  4. Michael Hill4th
  5. Prouds–
  6. Lovisa–
  7. Angus & Coote–
  8. Pandora–
  9. Goldmark–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cullen Jewellery3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Michael Hill2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Larsen Jewellery2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shiels1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prouds0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lovisa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Angus & Coote0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pandora0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Goldmark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jewellery retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which jewellery retailers compete with Michael Hill?

Michael Hill against jewellery retailers in Australia, by month

Share of searches by month for Prouds, Lovisa, Michael Hill, Angus & Coote, Shiels, Pandora, Cullen Jewellery, Goldmark. The figures are in the table below the chart.

View monthly share of searches table
MonthProudsLovisaMichael HillAngus & CooteShielsPandoraCullen JewelleryGoldmarkLarsen Jewellery
Oct 202525.3%25.3%20.8%9.3%7.6%3.5%4.2%3.4%0.68%
Nov 202525.7%21%21%7.7%7.7%10.7%2.3%3.5%0.38%
Dec 202527%18%18%9.9%9.9%11.2%2%3.6%0.39%
Jan 202628%18.8%18.8%10.3%8.4%8%3.8%3.1%0.75%
Feb 202625.7%21%21%9.4%7.7%7.6%3.5%3.5%0.68%
Mar 202623.3%23.3%19%10.4%8.5%6.9%4.7%3.1%0.76%
Apr 202627.1%22.2%18.1%9.9%8.1%6.5%4.4%3%0.72%
May 202626.4%21.6%17.6%9.7%7.9%8.1%4.3%3.6%0.71%
Jun 202623.4%23.4%19.1%10.5%8.6%7.2%3.9%3.1%0.76%
Jul 202623.4%23.4%19.1%10.5%8.6%6.1%4.7%3.1%0.94%
Aug 202626.6%21.7%17.7%9.7%8%6.6%5.3%3.6%0.71%
Sep 202626.9%22%18%9.9%8.1%7%4.4%3%0.72%

  1. 1.Prouds

    26.9%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.Lovisa

    22%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Michael Hill

    18%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Angus & Coote

    9.9%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Shiels

    8.1%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Pandora

    7%

    Held 6th. 43K estimated branded searches, +4.4% vs prior month. Share +0.4 points.

  7. 7.Cullen Jewellery

    4.4%

    Held 7th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.9 points.

  8. 8.Goldmark

    3%

    Held 8th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.6 points.

  9. 9.Larsen Jewellery

    0.72%

    Held 9th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Michael Hill and its closest rivals

Every comparison with Michael Hill

8 comparisons

How has branded search demand for Michael Hill changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Michael Hill in Australia fell from 165K to 110K.
  • Across the 12 months ending September 2026, Michael Hill’s share of searches among jewellery retailers in Australia decreased from 20.8% to 18%.
  • Across the 12 months ending September 2026, Michael Hill’s share of searches among jewellery retailers in Australia peaked at 21% in February 2026 and was lowest at 17.6% in May 2026.

How did search popularity change for Australia jewellery retailers in September 2026?

6 changes

  1. In September 2026, Cullen Jewellery lost share of searches among jewellery retailers in Australia, from 5.3% to 4.4%.

  2. In September 2026, Goldmark lost share of searches among jewellery retailers in Australia, from 3.6% to 3%.

  3. Prouds’ share of searches among jewellery retailers in Australia has gained ground for 3 months in a row, from 23.4% to 26.9% in September 2026.

  4. Estimated monthly branded searches for Pandora in Australia rose 53.6% over 12 measured months, from 28K to 43K in September 2026.

  5. Estimated monthly branded searches for Michael Hill in Australia fell 33.3% over 12 measured months, from 165K to 110K in September 2026.

  6. Estimated monthly branded searches for Lovisa in Australia fell 32.8% over 12 measured months, from 201K to 135K in September 2026.

How are Michael Hill’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Michael Hill’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • michael hill

Do you work for Michael Hill? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Michael Hill your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free