Crocs vs Reef:Which is more popular?
In September 2026, Crocs had more branded searches than Reef among thong and sandal brands in Australia. Crocs had about 165,000 branded searches, while Reef had 5,400. Crocs made up 31% of all thong and sandal brand searches we track, and Reef accounted for 1%. When we asked ChatGPT and Google AI Overviews about thong and sandal brands, Crocs and Reef each appeared in one of the five answers. Crocs and Reef were each mentioned first in one of the two answers that named either.
Who do people search for more?
Crocs, about 31 searches for every 1 for Reef
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top thong and sandal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Crocs was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Reef was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Crocs and Reef were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Birkenstock3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Teva2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Crocs1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Archies1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Havaianas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Reef1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ecco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KEEN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about thong and sandal brands
5 answers
Asked ChatGPT
“What are the most comfortable thongs in Australia?”
Asked ChatGPT
“Which sandal brand has the best arch support?”
Asked ChatGPT
“Which sandals are best for walking all day?”
Searched Google, AI Overview
“thongs”
Searched Google, AI Overview
“sandals”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Crocs or Reef more popular in search?
This chart shows how often people search Google for Crocs and Reef by name. Each line represents a brand's share of searches for all eight thong and sandal brands we track, month by month, from searches in Australia.
Share of searches by month for Crocs, Reef. The figures are in the table below the chart.
View monthly share of searches table
| Month | Birkenstock | Crocs | Archies | Havaianas | Teva | Reef | KEEN | Ecco |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.3% | 37% | 7.5% | 6.1% | 2.2% | 0.99% | 0.53% | 0.44% |
| Nov 2025 | 50.7% | 33.9% | 6.8% | 5.6% | 1.7% | 0.74% | 0.41% | 0.27% |
| Dec 2025 | 49.1% | 32.8% | 8.1% | 6.6% | 1.6% | 1.1% | 0.39% | 0.32% |
| Jan 2026 | 43.5% | 35.6% | 8.8% | 7.2% | 2.6% | 1.2% | 0.64% | 0.51% |
| Feb 2026 | 44.8% | 36.7% | 7.4% | 6% | 2.7% | 1.2% | 0.65% | 0.52% |
| Mar 2026 | 42.1% | 42.1% | 5.7% | 5.7% | 2.5% | 0.92% | 0.61% | 0.41% |
| Apr 2026 | 47.1% | 38.6% | 5.2% | 5.2% | 2.3% | 0.83% | 0.46% | 0.37% |
| May 2026 | 41.7% | 41.7% | 5.6% | 6.9% | 2.5% | 0.9% | 0.49% | 0.31% |
| Jun 2026 | 41.7% | 41.7% | 5.6% | 6.9% | 2.5% | 0.74% | 0.59% | 0.31% |
| Jul 2026 | 45.5% | 37.2% | 6.1% | 7.5% | 2.2% | 0.66% | 0.52% | 0.28% |
| Aug 2026 | 40.5% | 40.5% | 6.7% | 8.1% | 2.4% | 0.88% | 0.59% | 0.32% |
| Sep 2026 | 46.2% | 31% | 9.3% | 9.3% | 2.3% | 1% | 0.54% | 0.36% |
How has the Crocs and Reef comparison changed over the last 12 months?
3 findings
- Crocs was ahead of Reef in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crocs’ share of searches among thong and sandal brands in Australia moved from 37% to 31%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Reef’s share of searches among thong and sandal brands in Australia moved from 0.99% to 1%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for Australia thong and sandal brands in September 2026?
1 change
In September 2026, Crocs lost share of searches among thong and sandal brands in Australia, from 40.5% to 31%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Crocs’ and Reef’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among thong and sandal brands
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