Cotton On Kids vs Huxbaby:Which is more popular?
In September 2026, Cotton On Kids had more branded searches than Huxbaby among kids fashion brands in Australia. Cotton On Kids had about 135,000 branded searches, while Huxbaby had 6,600. Cotton On Kids made up 71.8% of all kids fashion brand searches we track, and Huxbaby accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about kids fashion brands, Cotton On Kids appeared in two of the five answers and Huxbaby in one. Cotton On Kids was mentioned before Huxbaby in every answer that named either.
Who do people search for more?
Cotton On Kids, about 20 searches for every 1 for Huxbaby
Who does AI mention more?
Cotton On Kids, mentioned in 2 of 5 answers, Huxbaby in 1
Who does AI recommend more?
Cotton On Kids, named ahead of Huxbaby in 2 of 2 answers
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Top kids fashion brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cotton On Kids was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Huxbaby was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cotton On Kids was listed before Huxbaby in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Purebaby1st- Cotton On Kids2nd
Wilson & Frenchy3rd
Jamie Kay4th
Goldie + Ace5th
Huxbaby6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Purebaby4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cotton On Kids2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jamie Kay2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Goldie + Ace2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wilson & Frenchy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Huxbaby1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids fashion brands
5 answers
Asked ChatGPT
“Which kids clothing brand should I buy in Australia?”
Asked ChatGPT
“What are the best baby clothing brands in Australia?”
Asked ChatGPT
“What's the best organic baby clothing brand?”
Searched Google, AI Overview
“baby clothes”
Searched Google, AI Overview
“kids clothes”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Cotton On Kids or Huxbaby more popular in search?
This chart shows how often people search Google for Cotton On Kids and Huxbaby by name. Each line represents a brand's share of searches for all six kids fashion brands we track, month by month, from searches in Australia.
Share of searches by month for Cotton On Kids, Huxbaby. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cotton On Kids | Purebaby | Jamie Kay | Goldie + Ace | Huxbaby | Wilson & Frenchy |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.7% | 9.5% | 7.7% | 3.5% | 5.2% | 3.5% |
| Nov 2025 | 70.5% | 11.6% | 6.4% | 2.3% | 6.4% | 2.8% |
| Dec 2025 | 71.3% | 11.7% | 6.4% | 2.9% | 4.3% | 3.5% |
| Jan 2026 | 64.3% | 12.9% | 10.5% | 3.8% | 3.8% | 4.7% |
| Feb 2026 | 64.8% | 13% | 10.6% | 3.9% | 3.9% | 3.9% |
| Mar 2026 | 65.1% | 13.1% | 10.7% | 3.2% | 4.8% | 3.2% |
| Apr 2026 | 69.2% | 11.4% | 9.3% | 3.4% | 3.4% | 3.4% |
| May 2026 | 61.3% | 15.1% | 12.4% | 3% | 4.5% | 3.7% |
| Jun 2026 | 60.9% | 15% | 8.2% | 3.7% | 6.7% | 5.5% |
| Jul 2026 | 63.4% | 15.6% | 8.5% | 4.7% | 4.7% | 3.1% |
| Aug 2026 | 70.3% | 11.6% | 7.7% | 3.4% | 4.2% | 2.8% |
| Sep 2026 | 71.8% | 11.8% | 6.4% | 3.5% | 3.5% | 2.9% |
How has the Cotton On Kids and Huxbaby comparison changed over the last 12 months?
3 findings
- Cotton On Kids was ahead of Huxbaby in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cotton On Kids’ share of searches among kids fashion brands in Australia moved from 70.7% to 71.8%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Huxbaby’s share of searches among kids fashion brands in Australia moved from 5.2% to 3.5%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
How did search popularity change for Australia kids fashion brands in September 2026?
2 changes
In September 2026, Cotton On Kids gained share of searches among kids fashion brands in Australia, from 70.3% to 71.8%.
In September 2026, Huxbaby lost share of searches among kids fashion brands in Australia, from 4.2% to 3.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cotton On Kids’ and Huxbaby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cotton On Kids
1 branded search term
- cotton on kids
Huxbaby
1 branded search term
- huxbaby
Other head-to-heads among kids fashion brands
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