How popular isCotton On Kids?
In September 2026, people searched for Cotton On Kids by name about 135,000 times in Australia, about the same as the previous year. These searches made up 71.8% of all Australia kids fashion brand searches, placing Cotton On Kids first out of six brands. When we asked both ChatGPT and Google AI Overviews about kids fashion brands, Cotton On Kids appeared in two of the five answers and was the second most recommended of the six.
Cotton On Kids is the most searched of 6 competitors and the second most recommended in AI answers.
Cotton On KidsShare of searches 71.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
PurebabyShare of searches 11.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Jamie KayShare of searches 6.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Goldie + AceShare of searches 3.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
HuxbabyShare of searches 3.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top kids fashion brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cotton On Kids was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cotton On Kids is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Purebaby1st
- Cotton On Kids2nd
Wilson & Frenchy3rd- Jamie Kay4th
- Goldie + Ace5th
- Huxbaby6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Purebaby4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cotton On Kids2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jamie Kay2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Goldie + Ace2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wilson & Frenchy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Huxbaby1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids fashion brands
5 answers
Asked ChatGPT
“Which kids clothing brand should I buy in Australia?”
Asked ChatGPT
“What are the best baby clothing brands in Australia?”
Asked ChatGPT
“What's the best organic baby clothing brand?”
Searched Google, AI Overview
“baby clothes”
Searched Google, AI Overview
“kids clothes”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which kids fashion brands compete with Cotton On Kids?
Share of searches by month for Cotton On Kids, Purebaby, Jamie Kay, Goldie + Ace, Huxbaby, Wilson & Frenchy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cotton On Kids | Purebaby | Jamie Kay | Goldie + Ace | Huxbaby | Wilson & Frenchy |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.7% | 9.5% | 7.7% | 3.5% | 5.2% | 3.5% |
| Nov 2025 | 70.5% | 11.6% | 6.4% | 2.3% | 6.4% | 2.8% |
| Dec 2025 | 71.3% | 11.7% | 6.4% | 2.9% | 4.3% | 3.5% |
| Jan 2026 | 64.3% | 12.9% | 10.5% | 3.8% | 3.8% | 4.7% |
| Feb 2026 | 64.8% | 13% | 10.6% | 3.9% | 3.9% | 3.9% |
| Mar 2026 | 65.1% | 13.1% | 10.7% | 3.2% | 4.8% | 3.2% |
| Apr 2026 | 69.2% | 11.4% | 9.3% | 3.4% | 3.4% | 3.4% |
| May 2026 | 61.3% | 15.1% | 12.4% | 3% | 4.5% | 3.7% |
| Jun 2026 | 60.9% | 15% | 8.2% | 3.7% | 6.7% | 5.5% |
| Jul 2026 | 63.4% | 15.6% | 8.5% | 4.7% | 4.7% | 3.1% |
| Aug 2026 | 70.3% | 11.6% | 7.7% | 3.4% | 4.2% | 2.8% |
| Sep 2026 | 71.8% | 11.8% | 6.4% | 3.5% | 3.5% | 2.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.8% | 135K | 0% | +1.6 points | |
| 2, held 2nd | 11.8% | 22.2K | 0% | +0.3 points | |
| 3, held 3rd | 6.4% | 12.1K | -18.2% | -1.3 points | |
| 4, moved from 5th to 4th | 3.5% | 6.6K | 0% | +0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3.5% | 6.6K | -18.5% | -0.7 pointsmoved from 4th to 5th | |
| 6, held 6th | 2.9% | 5.4K | 0% | +0.1 points |
71.8%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share +1.6 points.
2.
Purebaby11.8%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.4%
Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -1.3 points.
3.5%
Moved from 5th to 4th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Huxbaby3.5%
Moved from 4th to 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.7 points.
2.9%
Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Cotton On Kids and its closest rivals
Every comparison with Cotton On Kids
5 comparisons
How has branded search demand for Cotton On Kids changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Cotton On Kids in Australia held steady at 135K.
- Across the 12 months ending September 2026, Cotton On Kids’ share of searches among kids fashion brands in Australia increased from 70.7% to 71.8%.
- Across the 12 months ending September 2026, Cotton On Kids’ share of searches among kids fashion brands in Australia peaked at 71.8% in September 2026 and was lowest at 60.9% in June 2026.
How did search popularity change for Australia kids fashion brands in September 2026?
6 changes
In September 2026, Cotton On Kids gained share of searches among kids fashion brands in Australia, from 70.3% to 71.8%.
In September 2026, Jamie Kay lost share of searches among kids fashion brands in Australia, from 7.7% to 6.4%.
In September 2026, Huxbaby lost share of searches among kids fashion brands in Australia, from 4.2% to 3.5%.
In September 2026, Goldie + Ace rose from 5th to 4th among kids fashion brands in Australia.
Estimated monthly branded searches for Purebaby in Australia rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.
Estimated monthly branded searches for Wilson & Frenchy in Australia fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
How are Cotton On Kids’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Cotton On Kids’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- cotton on kids
Who owns Cotton On Kids?
Cotton On Kids is owned by Cotton On. Brandwave also tracks Cotton On, Cotton On Body, 
Factorie and 
Supré, owned by the same company, in Australia.
Do you work for Cotton On Kids? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Cotton On Kids your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.