Brandwave

How popular isGoldie + Ace?

In September 2026, people searched for Goldie + Ace by name about 6,600 times in Australia, about the same as the previous year. These searches made up 3.5% of all Australia kids fashion brand searches, placing Goldie + Ace fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about kids fashion brands, Goldie + Ace appeared in two of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Goldie + Ace is the fourth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. Cotton On KidsShare of searches 71.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. PurebabyShare of searches 11.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. Jamie KayShare of searches 6.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. Goldie + AceShare of searches 3.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. HuxbabyShare of searches 3.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top kids fashion brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Goldie + Ace was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Goldie + Ace is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Purebaby1st
  2. Cotton On Kids2nd
  3. Wilson & Frenchy3rd
  4. Jamie Kay4th
  5. Goldie + Ace5th
  6. Huxbaby6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Purebaby4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cotton On Kids2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jamie Kay2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goldie + Ace2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wilson & Frenchy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Huxbaby1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids fashion brands

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which kids fashion brands compete with Goldie + Ace?

Goldie + Ace against kids fashion brands in Australia, by month

Share of searches by month for Cotton On Kids, Purebaby, Jamie Kay, Goldie + Ace, Huxbaby, Wilson & Frenchy. The figures are in the table below the chart.

View monthly share of searches table
MonthCotton On KidsPurebabyJamie KayGoldie + AceHuxbabyWilson & Frenchy
Oct 202570.7%9.5%7.7%3.5%5.2%3.5%
Nov 202570.5%11.6%6.4%2.3%6.4%2.8%
Dec 202571.3%11.7%6.4%2.9%4.3%3.5%
Jan 202664.3%12.9%10.5%3.8%3.8%4.7%
Feb 202664.8%13%10.6%3.9%3.9%3.9%
Mar 202665.1%13.1%10.7%3.2%4.8%3.2%
Apr 202669.2%11.4%9.3%3.4%3.4%3.4%
May 202661.3%15.1%12.4%3%4.5%3.7%
Jun 202660.9%15%8.2%3.7%6.7%5.5%
Jul 202663.4%15.6%8.5%4.7%4.7%3.1%
Aug 202670.3%11.6%7.7%3.4%4.2%2.8%
Sep 202671.8%11.8%6.4%3.5%3.5%2.9%

  1. 1.Cotton On Kids

    71.8%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Purebaby

    11.8%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Jamie Kay

    6.4%

    Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

  4. 4.Goldie + Ace

    3.5%

    Moved from 5th to 4th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Huxbaby

    3.5%

    Moved from 4th to 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.7 points.

  6. 6.Wilson & Frenchy

    2.9%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Goldie + Ace and its closest rivals

Every comparison with Goldie + Ace

5 comparisons

How has branded search demand for Goldie + Ace changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Goldie + Ace in Australia held steady at 6.6K.
  • Across the 12 months ending September 2026, Goldie + Ace’s share of searches among kids fashion brands in Australia peaked at 4.7% in July 2026 and was lowest at 2.3% in November 2025.
  • Across the 12 months ending September 2026, Goldie + Ace rose from 5th to 4th among kids fashion brands in Australia.

How did search popularity change for Australia kids fashion brands in September 2026?

6 changes

  1. In September 2026, Cotton On Kids gained share of searches among kids fashion brands in Australia, from 70.3% to 71.8%.

  2. In September 2026, Jamie Kay lost share of searches among kids fashion brands in Australia, from 7.7% to 6.4%.

  3. In September 2026, Huxbaby lost share of searches among kids fashion brands in Australia, from 4.2% to 3.5%.

  4. In September 2026, Goldie + Ace rose from 5th to 4th among kids fashion brands in Australia.

  5. Estimated monthly branded searches for Purebaby in Australia rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

  6. Estimated monthly branded searches for Wilson & Frenchy in Australia fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are Goldie + Ace’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Goldie + Ace’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • goldie and ace

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How the Brand Demand Index is measured

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