Cotton On Body vs Form and Fold:Which is more popular?
In September 2026, Cotton On Body had more branded searches than Form and Fold among swimwear brands in Australia. Cotton On Body had about 90,500 branded searches, while Form and Fold had 1,900. Cotton On Body made up 39.3% of all swimwear brand searches we track, and Form and Fold accounted for 0.82%. When we asked ChatGPT and Google AI Overviews about swimwear brands, Form and Fold appeared in three of the five answers and Cotton On Body in two. Form and Fold was mentioned before Cotton On Body in every answer that named either.
Who do people search for more?
Cotton On Body, about 48 searches for every 1 for Form and Fold
Who does AI mention more?
Form and Fold, mentioned in 3 of 5 answers, Cotton On Body in 2
Who does AI recommend more?
Form and Fold, named ahead of Cotton On Body in 3 of 3 answers
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Top swimwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Form and Fold was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Cotton On Body was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Form and Fold was listed before Cotton On Body in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Seafolly1st
Peony2nd- Form and Fold3rd
Bydee4th
Bondi Born5th
Baku6th
Bond-Eye7th- Cotton On Body8th
Jets9th
Tigerlily–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Seafolly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bydee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Peony3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Form and Fold3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cotton On Body2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bondi Born2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Baku1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jets1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bond-Eye1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tigerlily0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about swimwear brands
5 answers
Asked ChatGPT
“Which swimwear brand should I buy in Australia?”
Asked ChatGPT
“What are the best Australian swimwear brands?”
Asked ChatGPT
“What's the best swimwear brand in Australia for bikinis?”
Searched Google, AI Overview
“bikinis”
Searched Google, AI Overview
“swimwear australia”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Cotton On Body or Form and Fold more popular in search?
This chart shows how often people search Google for Cotton On Body and Form and Fold by name. Each line represents a brand's share of searches for all ten swimwear brands we track, month by month, from searches in Australia.
Share of searches by month for Cotton On Body, Form and Fold. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cotton On Body | Seafolly | Bydee | Tigerlily | Baku | Jets | Bondi Born | Peony | Bond-Eye | Form and Fold |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 25.3% | 13.8% | 8.2% | 6.2% | 3.4% | 1.8% | 1.5% | 1.2% | 0.79% |
| Nov 2025 | 35.4% | 29.2% | 15.9% | 6.3% | 4.8% | 2.6% | 2.1% | 1.4% | 1.4% | 0.77% |
| Dec 2025 | 31.8% | 31.8% | 14.3% | 6.1% | 6.4% | 3.5% | 2.3% | 1.5% | 1.3% | 1% |
| Jan 2026 | 36.7% | 30% | 11% | 6.6% | 7.3% | 3.3% | 1.8% | 1.5% | 1.2% | 0.65% |
| Feb 2026 | 48.2% | 21.6% | 9.6% | 8.3% | 5.3% | 2.3% | 1.9% | 1.2% | 1% | 0.47% |
| Mar 2026 | 57% | 17.1% | 9.3% | 6.5% | 4.2% | 1.8% | 1.5% | 1.2% | 1% | 0.45% |
| Apr 2026 | 57.8% | 17.3% | 7.7% | 8% | 3.5% | 1.5% | 1.9% | 0.83% | 1% | 0.46% |
| May 2026 | 56% | 16.8% | 11.2% | 7.8% | 2.7% | 1.5% | 1.8% | 0.8% | 0.8% | 0.62% |
| Jun 2026 | 46% | 20.6% | 16.9% | 6.5% | 3.4% | 2.2% | 1.8% | 1% | 1% | 0.62% |
| Jul 2026 | 46.5% | 20.8% | 13.9% | 8.1% | 3.4% | 2.3% | 2.3% | 1.2% | 1% | 0.63% |
| Aug 2026 | 46.7% | 20.9% | 14% | 6.7% | 4.2% | 2.8% | 1.9% | 1.2% | 0.98% | 0.67% |
| Sep 2026 | 39.3% | 26.2% | 14.4% | 7% | 5.2% | 2.9% | 1.9% | 1.3% | 1% | 0.82% |
How has the Cotton On Body and Form and Fold comparison changed over the last 12 months?
3 findings
- Cotton On Body was ahead of Form and Fold in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cotton On Body’s share of searches among swimwear brands in Australia moved from 37.8% to 39.3%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Form and Fold’s share of searches among swimwear brands in Australia moved from 0.79% to 0.82%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for Australia swimwear brands in September 2026?
1 change
In September 2026, Cotton On Body lost share of searches among swimwear brands in Australia, from 46.7% to 39.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cotton On Body’s and Form and Fold’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cotton On Body
1 branded search term
- cotton on body
Form and Fold
1 branded search term
- form and fold
Other head-to-heads among swimwear brands
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