Coopers vs XXXX:Which is more popular?
In September 2026, Coopers had more branded searches than XXXX among beer brands in Australia. Coopers had about 22,900 branded searches, while XXXX had 6,300. Coopers made up 23.4% of all beer brand searches we track, and XXXX accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about beer brands, Coopers appeared in three of the four answers and XXXX in one. Coopers was mentioned before XXXX in two out of three answers that named either.
Who do people search for more?
Coopers, about 4 searches for every 1 for XXXX
Who does AI mention more?
Coopers, mentioned in 3 of 4 answers, XXXX in 1
Who does AI recommend more?
Coopers, named ahead of XXXX in 2 of 3 answers
Follow Coopers vs XXXX and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top beer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Coopers was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. XXXX was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Coopers was listed before XXXX in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Balter4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Coopers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Great Northern2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mountain Culture Beer Co2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Victoria Bitter2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Carlton Draught1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Stone & Wood1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
XXXX1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about beer brands
4 answers
Asked ChatGPT
“What's the best beer brand in Australia?”
Asked ChatGPT
“What are the most popular beer brands in Australia?”
Asked ChatGPT
“What's the best Australian craft beer brand?”
Searched Google, AI Overview
“beer”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“craft beer”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Coopers or XXXX more popular in search?
This chart shows how often people search Google for Coopers and XXXX by name. Each line represents a brand's share of searches for all eight beer brands we track, month by month, from searches in Australia.
Share of searches by month for Coopers, XXXX. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coopers | Carlton Draught | Great Northern | Stone & Wood | Mountain Culture Beer Co | Victoria Bitter | XXXX | Balter |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.8% | 10.7% | 19.5% | 16% | 10.5% | 7.1% | 7.3% | 7.1% |
| Nov 2025 | 21.5% | 10.6% | 19.3% | 15.8% | 12.6% | 8.6% | 5.9% | 5.8% |
| Dec 2025 | 17.1% | 11.5% | 25.7% | 17.2% | 9.6% | 7.7% | 6.1% | 5.1% |
| Jan 2026 | 26.6% | 11.5% | 17.2% | 14.1% | 11.7% | 7.7% | 6% | 5.1% |
| Feb 2026 | 22.5% | 12.4% | 18.5% | 15.1% | 12.1% | 8.3% | 6.5% | 4.5% |
| Mar 2026 | 22.5% | 12.4% | 18.5% | 15.1% | 12.1% | 8.3% | 6.5% | 4.5% |
| Apr 2026 | 21.7% | 11.9% | 17.9% | 17.9% | 11.7% | 8% | 6.6% | 4.3% |
| May 2026 | 21% | 12.6% | 18.9% | 15.4% | 12% | 8.4% | 7% | 4.6% |
| Jun 2026 | 21.8% | 13.1% | 16% | 16% | 12.8% | 8.7% | 6.9% | 4.8% |
| Jul 2026 | 25.4% | 12.5% | 15.2% | 15.2% | 12.2% | 8.3% | 6.5% | 4.5% |
| Aug 2026 | 24% | 13.5% | 16.6% | 16.6% | 11.2% | 7.4% | 5.8% | 4.9% |
| Sep 2026 | 23.4% | 15.1% | 15.1% | 15.1% | 12.1% | 8.3% | 6.4% | 4.5% |
How has the Coopers and XXXX comparison changed over the last 12 months?
3 findings
- Coopers was ahead of XXXX in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Coopers’ share of searches among beer brands in Australia moved from 21.8% to 23.4%, and its estimated monthly branded searches moved from 20.2K to 22.9K.
- Across the 12 months ending September 2026, XXXX’s share of searches among beer brands in Australia moved from 7.3% to 6.4%, and its estimated monthly branded searches moved from 6.8K to 6.3K.
How did search popularity change for Australia beer brands in September 2026?
2 changes
In September 2026, XXXX gained share of searches among beer brands in Australia, from 5.8% to 6.4%.
In September 2026, Coopers lost share of searches among beer brands in Australia, from 24% to 23.4%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Coopers’ and XXXX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among beer brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.