Brandwave

CommSec vs Interactive Brokers:Which is more popular?

In September 2026, CommSec had more branded searches than Interactive Brokers among share trading platforms in Australia. CommSec had about 165,000 branded searches, while Interactive Brokers had 12,100. CommSec made up 56% of all share trading platform searches we track, and Interactive Brokers accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about share trading platforms, CommSec and Interactive Brokers each appeared in four of the five answers. Interactive Brokers was mentioned before CommSec in three out of five answers.

Among share trading platforms in Australia in September 2026

Who do people search for more?

CommSec, about 14 searches for every 1 for Interactive Brokers

CommSec 165K searchesInteractive Brokers 12.1K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

CommSec in 4 of 5Interactive Brokers in 4 of 5

Who does AI recommend more?

Interactive Brokers, named ahead of CommSec in 3 of 5 answers

Interactive Brokers first in 3CommSec first in 2

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Top share trading platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CommSec and Interactive Brokers were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Interactive Brokers was listed before CommSec in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CMC Invest1st
  2. moomoo2nd
  3. Interactive Brokers3rd
  4. CommSec4th
  5. Stake5th
  6. Pearler6th
  7. Webull7th
  8. nabtrade–
  9. Selfwealth–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CMC Invest5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CommSec4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • moomoo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Interactive Brokers4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stake4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pearler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Webull1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • nabtrade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Selfwealth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about share trading platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is CommSec or Interactive Brokers more popular in search?

This chart shows how often people search Google for CommSec and Interactive Brokers by name. Each line represents a brand's share of searches for all nine share trading platforms we track, month by month, from searches in Australia.

CommSec and Interactive Brokers among share trading platforms in Australia, by month

Share of searches by month for CommSec, Interactive Brokers. The figures are in the table below the chart.

View monthly share of searches table
MonthCommSecnabtradeCMC InvestmoomooSelfwealthInteractive BrokersPearlerWebullStake
Oct 202554.4%16.4%4.9%6%6%4%4%2.2%2.1%
Nov 202550.6%18.6%4.5%6.8%6.8%4.5%3.7%2.5%1.9%
Dec 202550.5%18.5%4.5%6.8%6.8%4.5%4.5%2%1.9%
Jan 202650.8%15.3%5.6%6.8%6.8%4.6%5.6%2.5%1.9%
Feb 202650.3%18.5%5.5%6.8%6.8%4.5%3.7%2%1.9%
Mar 202654.2%16.3%6%6%6%4%4%1.8%1.7%
Apr 202653%15.9%7.1%5.8%5.8%4.8%3.9%2.1%1.6%
May 202651%15.3%6.9%6.9%5.6%5.6%4.6%2.5%1.6%
Jun 202656.6%13.9%6.3%6.3%5.1%5.1%3.4%1.9%1.5%
Jul 202657.5%14.2%6.4%5.2%5.2%4.2%4.2%1.9%1.2%
Aug 202655.1%16.6%6.1%6.1%5%4.1%4.1%1.8%1.2%
Sep 202656%13.7%7.5%6.1%5%4.1%4.1%1.8%1.5%

How has the CommSec and Interactive Brokers comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia share trading platforms in September 2026?

2 changes
  1. In September 2026, CommSec gained share of searches among share trading platforms in Australia, from 55.1% to 56%.

  2. Estimated monthly branded searches for Interactive Brokers in Australia fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CommSec’s and Interactive Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CommSec

1 branded search term

  • commsec

Interactive Brokers

1 branded search term

  • interactive brokers

How the Brand Demand Index is measured

Other head-to-heads among share trading platforms

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