Brandwave

Cointreau vs St-Germain:Which is more popular?

In September 2026, Cointreau had more branded searches than St-Germain among liqueur brands in Australia. Cointreau had about 14,800 branded searches, while St-Germain had 2,900. Cointreau made up 11.6% of all liqueur brand searches we track, and St-Germain accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about liqueur brands, Cointreau appeared in three of the four answers and St-Germain in two. Cointreau was mentioned before St-Germain in every answer.

Among liqueur brands in Australia in September 2026

Who do people search for more?

Cointreau, about 5 searches for every 1 for St-Germain

Cointreau 14.8K searchesSt-Germain 2.9K searches

Who does AI mention more?

Cointreau, mentioned in 3 of 4 answers, St-Germain in 2

Cointreau in 3 of 4St-Germain in 2 of 4

Who does AI recommend more?

Cointreau, named ahead of St-Germain in every answer

Cointreau first in 3St-Germain never first

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Top liqueur brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Cointreau was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. St-Germain was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Cointreau was listed before St-Germain in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cointreau1st
  2. Baileys2nd
  3. Kahlúa3rd
  4. Disaronno4th
  5. Chambord5th
  6. Grand Marnier6th
  7. St-Germain7th
  8. Licor 438th
  9. Aperol–
  10. Jägermeister–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cointreau3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Baileys2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kahlúa2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Disaronno2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • St-Germain2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Chambord2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Licor 431 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Grand Marnier1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Aperol0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jägermeister0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+4 more

See every answer about liqueur brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Cointreau or St-Germain more popular in search?

This chart shows how often people search Google for Cointreau and St-Germain by name. Each line represents a brand's share of searches for all 14 liqueur brands we track, month by month, from searches in Australia.

Cointreau and St-Germain among liqueur brands in Australia, by month

Share of searches by month for Cointreau, St-Germain. The figures are in the table below the chart.

View monthly share of searches table
MonthBaileysAperolJägermeisterCointreauKahlúaDisaronnoFrangelicoLicor 43Tia MariaGrand MarnierSt-GermainChambordMidoriGalliano
Oct 202518.3%14.9%14.9%12.2%10%6.7%6.7%4.5%3.6%3.6%2.4%1.1%0.73%0.26%
Nov 202524.1%13.2%13.2%13.2%8.8%5.9%7.2%3.9%3.2%3.2%2.1%1.2%0.64%0.23%
Dec 202527.9%12.5%8.4%12.5%10.2%5.6%6.8%4.6%3.7%3.7%2.5%0.9%0.6%0.18%
Jan 202617.2%17.2%11.5%14%9.4%6.3%7.7%5.1%3.4%3.4%2.8%1%0.68%0.2%
Feb 202618.7%12.5%15.3%12.5%10.2%6.8%8.4%4.5%3.7%3%2.5%1%0.74%0.22%
Mar 202622.1%12.1%14.7%12.1%9.9%6.6%8.1%4.4%3.6%2.9%1.9%0.88%0.72%0.21%
Apr 202621.2%11.6%14.1%11.6%9.5%7.7%7.7%5.2%3.4%3.4%2.3%1.2%0.84%0.25%
May 202620.3%11%16.5%11%11%6%7.4%4.9%4%3.3%2.2%1.2%0.8%0.24%
Jun 202617.4%11.6%17.4%11.6%11.6%6.3%7.8%5.2%3.5%3.5%1.8%1.2%0.85%0.2%
Jul 202619.6%10.7%16%13.1%10.7%7.2%7.2%4.8%3.2%3.2%2.1%1.4%0.78%0.19%
Aug 202618.6%12.4%15.2%12.4%10.1%6.8%8.3%4.5%3.7%3%2.4%1.6%0.74%0.22%
Sep 202621.3%14.2%14.2%11.6%9.5%6.4%6.4%5.2%3.5%2.8%2.3%1.5%0.69%0.31%

How has the Cointreau and St-Germain comparison changed over the last 12 months?

3 findings
  • Cointreau was ahead of St-Germain in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cointreau’s share of searches among liqueur brands in Australia moved from 12.2% to 11.6%, and its estimated monthly branded searches held steady at 14.8K.
  • Across the 12 months ending September 2026, St-Germain’s share of searches among liqueur brands in Australia moved from 2.4% to 2.3%, and its estimated monthly branded searches held steady at 2.9K.

How did search popularity change for Australia liqueur brands in September 2026?

1 change

  1. In September 2026, Cointreau lost share of searches among liqueur brands in Australia, from 12.4% to 11.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cointreau’s and St-Germain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cointreau

1 branded search term

  • cointreau

St-Germain

1 branded search term

  • st germain liqueur

How the Brand Demand Index is measured

Other head-to-heads among liqueur brands

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