CMC Invest vs Stake:Which is more popular?
In September 2026, CMC Invest had more branded searches than Stake among share trading platforms in Australia. CMC Invest had about 22,200 branded searches, while Stake had 4,450. CMC Invest made up 7.5% of all share trading platform searches we track, and Stake accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about share trading platforms, CMC Invest appeared in all five answers and Stake in four. CMC Invest was mentioned before Stake in every answer.
Who do people search for more?
CMC Invest, about 5 searches for every 1 for Stake
Who does AI mention more?
CMC Invest, mentioned in every answer we collected
Who does AI recommend more?
CMC Invest, named ahead of Stake in every answer
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Top share trading platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CMC Invest appeared in all five answers. Stake was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. CMC Invest was listed before Stake in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- CMC Invest1st
moomoo2nd
Interactive Brokers3rd
CommSec4th
Stake5th
Pearler6th
Webull7th
nabtrade–
Selfwealth–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CMC Invest5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CommSec4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- moomoo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Interactive Brokers4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Stake4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pearler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Webull1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- nabtrade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Selfwealth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about share trading platforms
5 answers
Asked ChatGPT
“Which share trading platform should I use in Australia?”
Asked ChatGPT
“What are the best share trading platforms in Australia?”
Asked ChatGPT
“What's the best share trading platform in Australia for beginners?”
Searched Google, AI Overview
“best share trading platform australia”
Searched Google, AI Overview
“share trading platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is CMC Invest or Stake more popular in search?
This chart shows how often people search Google for CMC Invest and Stake by name. Each line represents a brand's share of searches for all nine share trading platforms we track, month by month, from searches in Australia.
Share of searches by month for CMC Invest, Stake. The figures are in the table below the chart.
View monthly share of searches table
| Month | CommSec | nabtrade | CMC Invest | moomoo | Selfwealth | Interactive Brokers | Pearler | Webull | Stake |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.4% | 16.4% | 4.9% | 6% | 6% | 4% | 4% | 2.2% | 2.1% |
| Nov 2025 | 50.6% | 18.6% | 4.5% | 6.8% | 6.8% | 4.5% | 3.7% | 2.5% | 1.9% |
| Dec 2025 | 50.5% | 18.5% | 4.5% | 6.8% | 6.8% | 4.5% | 4.5% | 2% | 1.9% |
| Jan 2026 | 50.8% | 15.3% | 5.6% | 6.8% | 6.8% | 4.6% | 5.6% | 2.5% | 1.9% |
| Feb 2026 | 50.3% | 18.5% | 5.5% | 6.8% | 6.8% | 4.5% | 3.7% | 2% | 1.9% |
| Mar 2026 | 54.2% | 16.3% | 6% | 6% | 6% | 4% | 4% | 1.8% | 1.7% |
| Apr 2026 | 53% | 15.9% | 7.1% | 5.8% | 5.8% | 4.8% | 3.9% | 2.1% | 1.6% |
| May 2026 | 51% | 15.3% | 6.9% | 6.9% | 5.6% | 5.6% | 4.6% | 2.5% | 1.6% |
| Jun 2026 | 56.6% | 13.9% | 6.3% | 6.3% | 5.1% | 5.1% | 3.4% | 1.9% | 1.5% |
| Jul 2026 | 57.5% | 14.2% | 6.4% | 5.2% | 5.2% | 4.2% | 4.2% | 1.9% | 1.2% |
| Aug 2026 | 55.1% | 16.6% | 6.1% | 6.1% | 5% | 4.1% | 4.1% | 1.8% | 1.2% |
| Sep 2026 | 56% | 13.7% | 7.5% | 6.1% | 5% | 4.1% | 4.1% | 1.8% | 1.5% |
How has the CMC Invest and Stake comparison changed over the last 12 months?
3 findings
- CMC Invest was ahead of Stake in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CMC Invest’s share of searches among share trading platforms in Australia moved from 4.9% to 7.5%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Stake’s share of searches among share trading platforms in Australia moved from 2.1% to 1.5%, and its estimated monthly branded searches moved from 9.4K to 4.5K.
How did search popularity change for Australia share trading platforms in September 2026?
2 changes
In September 2026, CMC Invest gained share of searches among share trading platforms in Australia, from 6.1% to 7.5%.
Estimated monthly branded searches for Stake in Australia fell 52.5% over 12 measured months, from 9.4K to 4.5K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using CMC Invest’s and Stake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CMC Invest
1 branded search term
- cmc invest
Stake
3 branded search terms
- stake invest
- stake shares
- stake trading
Other head-to-heads among share trading platforms
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