Circa vs Maison Balzac:Which is more popular?
In September 2026, Maison Balzac had more branded searches than Circa among candle and home fragrance brands in Australia. Maison Balzac had about 8,100 branded searches, while Circa had 1,600. Maison Balzac made up 12.1% of all candle and home fragrance brand searches we track, and Circa accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about candle and home fragrance brands, Circa appeared in two of the five answers and Maison Balzac in none.
Who do people search for more?
Maison Balzac, about 5 searches for every 1 for Circa
Who does AI mention more?
Circa, mentioned in 2 of 5 answers, Maison Balzac in 0
Who does AI recommend more?
Circa, the only one of the two named
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Top candle and home fragrance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Circa was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Maison Balzac did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Glasshouse Fragrances3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ecoya3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Circa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Peppermint Grove2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aesop2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dusk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Diptyque0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Maison Balzac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jo Malone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Palm Beach Collection0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about candle and home fragrance brands
5 answers
Asked ChatGPT
“Which candle brand should I buy in Australia?”
Asked ChatGPT
“What are the best candle brands in Australia?”
Asked ChatGPT
“Which candles make a good gift?”
Searched Google, AI Overview
“candles”
Searched Google, AI Overview
“scented candles”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Circa or Maison Balzac more popular in search?
This chart shows how often people search Google for Circa and Maison Balzac by name. Each line represents a brand's share of searches for all ten candle and home fragrance brands we track, month by month, from searches in Australia.
Share of searches by month for Maison Balzac, Circa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Glasshouse Fragrances | Dusk | Diptyque | Maison Balzac | Ecoya | Jo Malone | Circa | Palm Beach Collection | Peppermint Grove | Aesop |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.3% | 19.8% | 7.2% | 16.2% | 7.2% | 3.9% | 3.2% | 3.2% | 1.7% | 1.2% |
| Nov 2025 | 38.6% | 17.3% | 6.3% | 17.3% | 9.5% | 2.8% | 2.8% | 2.8% | 1.5% | 1% |
| Dec 2025 | 35.6% | 23.9% | 7.1% | 16% | 5.8% | 3.2% | 2.6% | 2.6% | 2.1% | 1.1% |
| Jan 2026 | 25.6% | 17.1% | 21% | 17.1% | 7.7% | 3.4% | 2.3% | 2.7% | 1.8% | 1.2% |
| Feb 2026 | 28.4% | 19% | 12.7% | 19% | 8.4% | 3.6% | 2.5% | 3.1% | 1.7% | 1.7% |
| Mar 2026 | 29.5% | 19.7% | 10.8% | 19.7% | 8.8% | 3.1% | 2.6% | 2.6% | 1.6% | 1.4% |
| Apr 2026 | 31.3% | 20.9% | 11.4% | 14% | 9.3% | 3.3% | 2.8% | 3.3% | 2.2% | 1.5% |
| May 2026 | 32.1% | 21.4% | 11.7% | 14.3% | 7.8% | 4.2% | 2.3% | 2.7% | 1.9% | 1.4% |
| Jun 2026 | 33% | 18% | 14.7% | 14.7% | 8% | 3.6% | 2.4% | 2.4% | 1.9% | 1.3% |
| Jul 2026 | 30.2% | 20.1% | 16.5% | 11% | 11% | 3.3% | 2.6% | 2.2% | 1.8% | 1.4% |
| Aug 2026 | 29.8% | 19.8% | 13.3% | 16.2% | 8.8% | 3.9% | 2.5% | 2.5% | 1.7% | 1.3% |
| Sep 2026 | 33.1% | 22.1% | 12.1% | 12.1% | 8.1% | 4.3% | 2.4% | 2.4% | 1.9% | 1.5% |
How has the Circa and Maison Balzac comparison changed over the last 12 months?
3 findings
- Maison Balzac was ahead of Circa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Circa’s share of searches among candle and home fragrance brands in Australia moved from 3.2% to 2.4%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
- Across the 12 months ending September 2026, Maison Balzac’s share of searches among candle and home fragrance brands in Australia moved from 16.2% to 12.1%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
How did search popularity change for Australia candle and home fragrance brands in September 2026?
2 changes
In September 2026, Maison Balzac lost share of searches among candle and home fragrance brands in Australia, from 16.2% to 12.1%.
Estimated monthly branded searches for Circa in Australia fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Circa’s and Maison Balzac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Circa
1 branded search term
- circa candles
Maison Balzac
1 branded search term
- maison balzac
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