Chambord vs Kahlúa:Which is more popular?
In September 2026, Kahlúa had more branded searches than Chambord among liqueur brands in Australia. Kahlúa had about 12,100 branded searches, while Chambord had 1,900. Kahlúa made up 9.5% of all liqueur brand searches we track, and Chambord accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about liqueur brands, Chambord and Kahlúa each appeared in two of the four answers. Chambord and Kahlúa were each mentioned first in one of the two answers that named either.
Who do people search for more?
Kahlúa, about 6 searches for every 1 for Chambord
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top liqueur brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Chambord and Kahlúa were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Chambord and Kahlúa were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Cointreau1st
Baileys2nd- Kahlúa3rd
Disaronno4th
Chambord5th
Grand Marnier6th
St-Germain7th
Licor 438th
Aperol–
Jägermeister–- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cointreau3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Baileys2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kahlúa2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Disaronno2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- St-Germain2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Chambord2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Licor 431 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Grand Marnier1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Aperol0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Jägermeister0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about liqueur brands
4 answers
Asked ChatGPT
“Which liqueur should I buy for cocktails?”
Asked ChatGPT
“What are the best liqueur brands?”
Asked ChatGPT
“What's a good liqueur to have after dinner?”
Searched Google, AI Overview
“liqueur”
Searched Google, AI Overview
“coffee liqueur”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Chambord or Kahlúa more popular in search?
This chart shows how often people search Google for Chambord and Kahlúa by name. Each line represents a brand's share of searches for all 14 liqueur brands we track, month by month, from searches in Australia.
Share of searches by month for Kahlúa, Chambord. The figures are in the table below the chart.
View monthly share of searches table
| Month | Baileys | Aperol | Jägermeister | Cointreau | Kahlúa | Disaronno | Frangelico | Licor 43 | Tia Maria | Grand Marnier | St-Germain | Chambord | Midori | Galliano |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.3% | 14.9% | 14.9% | 12.2% | 10% | 6.7% | 6.7% | 4.5% | 3.6% | 3.6% | 2.4% | 1.1% | 0.73% | 0.26% |
| Nov 2025 | 24.1% | 13.2% | 13.2% | 13.2% | 8.8% | 5.9% | 7.2% | 3.9% | 3.2% | 3.2% | 2.1% | 1.2% | 0.64% | 0.23% |
| Dec 2025 | 27.9% | 12.5% | 8.4% | 12.5% | 10.2% | 5.6% | 6.8% | 4.6% | 3.7% | 3.7% | 2.5% | 0.9% | 0.6% | 0.18% |
| Jan 2026 | 17.2% | 17.2% | 11.5% | 14% | 9.4% | 6.3% | 7.7% | 5.1% | 3.4% | 3.4% | 2.8% | 1% | 0.68% | 0.2% |
| Feb 2026 | 18.7% | 12.5% | 15.3% | 12.5% | 10.2% | 6.8% | 8.4% | 4.5% | 3.7% | 3% | 2.5% | 1% | 0.74% | 0.22% |
| Mar 2026 | 22.1% | 12.1% | 14.7% | 12.1% | 9.9% | 6.6% | 8.1% | 4.4% | 3.6% | 2.9% | 1.9% | 0.88% | 0.72% | 0.21% |
| Apr 2026 | 21.2% | 11.6% | 14.1% | 11.6% | 9.5% | 7.7% | 7.7% | 5.2% | 3.4% | 3.4% | 2.3% | 1.2% | 0.84% | 0.25% |
| May 2026 | 20.3% | 11% | 16.5% | 11% | 11% | 6% | 7.4% | 4.9% | 4% | 3.3% | 2.2% | 1.2% | 0.8% | 0.24% |
| Jun 2026 | 17.4% | 11.6% | 17.4% | 11.6% | 11.6% | 6.3% | 7.8% | 5.2% | 3.5% | 3.5% | 1.8% | 1.2% | 0.85% | 0.2% |
| Jul 2026 | 19.6% | 10.7% | 16% | 13.1% | 10.7% | 7.2% | 7.2% | 4.8% | 3.2% | 3.2% | 2.1% | 1.4% | 0.78% | 0.19% |
| Aug 2026 | 18.6% | 12.4% | 15.2% | 12.4% | 10.1% | 6.8% | 8.3% | 4.5% | 3.7% | 3% | 2.4% | 1.6% | 0.74% | 0.22% |
| Sep 2026 | 21.3% | 14.2% | 14.2% | 11.6% | 9.5% | 6.4% | 6.4% | 5.2% | 3.5% | 2.8% | 2.3% | 1.5% | 0.69% | 0.31% |
How has the Chambord and Kahlúa comparison changed over the last 12 months?
3 findings
- Kahlúa was ahead of Chambord in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chambord’s share of searches among liqueur brands in Australia moved from 1.1% to 1.5%, and its estimated monthly branded searches moved from 1.3K to 1.9K.
- Across the 12 months ending September 2026, Kahlúa’s share of searches among liqueur brands in Australia moved from 10% to 9.5%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for Australia liqueur brands in September 2026?
2 changes
In September 2026, Kahlúa lost share of searches among liqueur brands in Australia, from 10.1% to 9.5%.
Estimated monthly branded searches for Chambord in Australia rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Chambord’s and Kahlúa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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