Chambord vs Galliano:Which is more popular?
In September 2026, Chambord had more branded searches than Galliano among liqueur brands in Australia. Chambord had about 1,900 branded searches, while Galliano had 390. Chambord made up 1.5% of all liqueur brand searches we track, and Galliano accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about liqueur brands, Chambord appeared in two of the four answers and Galliano in none.
Who do people search for more?
Chambord, about 5 searches for every 1 for Galliano
Who does AI mention more?
Chambord, mentioned in 2 of 4 answers, Galliano in 0
Who does AI recommend more?
Chambord, the only one of the two named
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Top liqueur brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Chambord was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Galliano did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Cointreau3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Baileys2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kahlúa2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Disaronno2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
St-Germain2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Chambord2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Licor 431 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Grand Marnier1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Aperol0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Galliano0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about liqueur brands
4 answers
Asked ChatGPT
“Which liqueur should I buy for cocktails?”
Asked ChatGPT
“What are the best liqueur brands?”
Asked ChatGPT
“What's a good liqueur to have after dinner?”
Searched Google, AI Overview
“liqueur”
Searched Google, AI Overview
“coffee liqueur”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Chambord or Galliano more popular in search?
This chart shows how often people search Google for Chambord and Galliano by name. Each line represents a brand's share of searches for all 14 liqueur brands we track, month by month, from searches in Australia.
Share of searches by month for Chambord, Galliano. The figures are in the table below the chart.
View monthly share of searches table
| Month | Baileys | Aperol | Jägermeister | Cointreau | Kahlúa | Disaronno | Frangelico | Licor 43 | Tia Maria | Grand Marnier | St-Germain | Chambord | Midori | Galliano |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.3% | 14.9% | 14.9% | 12.2% | 10% | 6.7% | 6.7% | 4.5% | 3.6% | 3.6% | 2.4% | 1.1% | 0.73% | 0.26% |
| Nov 2025 | 24.1% | 13.2% | 13.2% | 13.2% | 8.8% | 5.9% | 7.2% | 3.9% | 3.2% | 3.2% | 2.1% | 1.2% | 0.64% | 0.23% |
| Dec 2025 | 27.9% | 12.5% | 8.4% | 12.5% | 10.2% | 5.6% | 6.8% | 4.6% | 3.7% | 3.7% | 2.5% | 0.9% | 0.6% | 0.18% |
| Jan 2026 | 17.2% | 17.2% | 11.5% | 14% | 9.4% | 6.3% | 7.7% | 5.1% | 3.4% | 3.4% | 2.8% | 1% | 0.68% | 0.2% |
| Feb 2026 | 18.7% | 12.5% | 15.3% | 12.5% | 10.2% | 6.8% | 8.4% | 4.5% | 3.7% | 3% | 2.5% | 1% | 0.74% | 0.22% |
| Mar 2026 | 22.1% | 12.1% | 14.7% | 12.1% | 9.9% | 6.6% | 8.1% | 4.4% | 3.6% | 2.9% | 1.9% | 0.88% | 0.72% | 0.21% |
| Apr 2026 | 21.2% | 11.6% | 14.1% | 11.6% | 9.5% | 7.7% | 7.7% | 5.2% | 3.4% | 3.4% | 2.3% | 1.2% | 0.84% | 0.25% |
| May 2026 | 20.3% | 11% | 16.5% | 11% | 11% | 6% | 7.4% | 4.9% | 4% | 3.3% | 2.2% | 1.2% | 0.8% | 0.24% |
| Jun 2026 | 17.4% | 11.6% | 17.4% | 11.6% | 11.6% | 6.3% | 7.8% | 5.2% | 3.5% | 3.5% | 1.8% | 1.2% | 0.85% | 0.2% |
| Jul 2026 | 19.6% | 10.7% | 16% | 13.1% | 10.7% | 7.2% | 7.2% | 4.8% | 3.2% | 3.2% | 2.1% | 1.4% | 0.78% | 0.19% |
| Aug 2026 | 18.6% | 12.4% | 15.2% | 12.4% | 10.1% | 6.8% | 8.3% | 4.5% | 3.7% | 3% | 2.4% | 1.6% | 0.74% | 0.22% |
| Sep 2026 | 21.3% | 14.2% | 14.2% | 11.6% | 9.5% | 6.4% | 6.4% | 5.2% | 3.5% | 2.8% | 2.3% | 1.5% | 0.69% | 0.31% |
How has the Chambord and Galliano comparison changed over the last 12 months?
3 findings
- Chambord was ahead of Galliano in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chambord’s share of searches among liqueur brands in Australia moved from 1.1% to 1.5%, and its estimated monthly branded searches moved from 1.3K to 1.9K.
- Across the 12 months ending September 2026, Galliano’s share of searches among liqueur brands in Australia moved from 0.26% to 0.31%, and its estimated monthly branded searches moved from 320 to 390.
How did search popularity change for Australia liqueur brands in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Chambord’s and Galliano’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among liqueur brands
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