Brandwave

Chambord vs Frangelico:Which is more popular?

In September 2026, Frangelico had more branded searches than Chambord among liqueur brands in Australia. Frangelico had about 8,100 branded searches, while Chambord had 1,900. Frangelico made up 6.4% of all liqueur brand searches we track, and Chambord accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about liqueur brands, Chambord appeared in two of the four answers and Frangelico in none.

Among liqueur brands in Australia in September 2026

Who do people search for more?

Frangelico, about 4 searches for every 1 for Chambord

Frangelico 8.1K searchesChambord 1.9K searches

Who does AI mention more?

Chambord, mentioned in 2 of 4 answers, Frangelico in 0

Chambord in 2 of 4Frangelico in 0 of 4

Who does AI recommend more?

Chambord, the only one of the two named

Chambord first in 2Frangelico never named

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Top liqueur brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Chambord was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Frangelico did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cointreau1st
  2. Baileys2nd
  3. Kahlúa3rd
  4. Disaronno4th
  5. Chambord5th
  6. Grand Marnier6th
  7. St-Germain7th
  8. Licor 438th
  9. Aperol–
  10. +1 more
  11. Frangelico–
  12. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cointreau3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Baileys2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kahlúa2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Disaronno2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • St-Germain2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Chambord2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Licor 431 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Grand Marnier1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Aperol0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Frangelico0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+4 more

See every answer about liqueur brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Chambord or Frangelico more popular in search?

This chart shows how often people search Google for Chambord and Frangelico by name. Each line represents a brand's share of searches for all 14 liqueur brands we track, month by month, from searches in Australia.

Chambord and Frangelico among liqueur brands in Australia, by month

Share of searches by month for Frangelico, Chambord. The figures are in the table below the chart.

View monthly share of searches table
MonthBaileysAperolJägermeisterCointreauKahlúaDisaronnoFrangelicoLicor 43Tia MariaGrand MarnierSt-GermainChambordMidoriGalliano
Oct 202518.3%14.9%14.9%12.2%10%6.7%6.7%4.5%3.6%3.6%2.4%1.1%0.73%0.26%
Nov 202524.1%13.2%13.2%13.2%8.8%5.9%7.2%3.9%3.2%3.2%2.1%1.2%0.64%0.23%
Dec 202527.9%12.5%8.4%12.5%10.2%5.6%6.8%4.6%3.7%3.7%2.5%0.9%0.6%0.18%
Jan 202617.2%17.2%11.5%14%9.4%6.3%7.7%5.1%3.4%3.4%2.8%1%0.68%0.2%
Feb 202618.7%12.5%15.3%12.5%10.2%6.8%8.4%4.5%3.7%3%2.5%1%0.74%0.22%
Mar 202622.1%12.1%14.7%12.1%9.9%6.6%8.1%4.4%3.6%2.9%1.9%0.88%0.72%0.21%
Apr 202621.2%11.6%14.1%11.6%9.5%7.7%7.7%5.2%3.4%3.4%2.3%1.2%0.84%0.25%
May 202620.3%11%16.5%11%11%6%7.4%4.9%4%3.3%2.2%1.2%0.8%0.24%
Jun 202617.4%11.6%17.4%11.6%11.6%6.3%7.8%5.2%3.5%3.5%1.8%1.2%0.85%0.2%
Jul 202619.6%10.7%16%13.1%10.7%7.2%7.2%4.8%3.2%3.2%2.1%1.4%0.78%0.19%
Aug 202618.6%12.4%15.2%12.4%10.1%6.8%8.3%4.5%3.7%3%2.4%1.6%0.74%0.22%
Sep 202621.3%14.2%14.2%11.6%9.5%6.4%6.4%5.2%3.5%2.8%2.3%1.5%0.69%0.31%

How has the Chambord and Frangelico comparison changed over the last 12 months?

3 findings
  • Frangelico was ahead of Chambord in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Chambord’s share of searches among liqueur brands in Australia moved from 1.1% to 1.5%, and its estimated monthly branded searches moved from 1.3K to 1.9K.
  • Across the 12 months ending September 2026, Frangelico’s share of searches among liqueur brands in Australia moved from 6.7% to 6.4%, and its estimated monthly branded searches held steady at 8.1K.

How did search popularity change for Australia liqueur brands in September 2026?

2 changes

  1. In September 2026, Frangelico lost share of searches among liqueur brands in Australia, from 8.3% to 6.4%.

  2. Estimated monthly branded searches for Chambord in Australia rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Chambord’s and Frangelico’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chambord

1 branded search term

  • chambord liqueur

Frangelico

1 branded search term

  • frangelico

How the Brand Demand Index is measured

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