Brandwave

carsales vs Gumtree:Which is more popular?

In September 2026, carsales had more branded searches than Gumtree among car marketplaces in Australia. carsales had about 823,000 branded searches, while Gumtree had 4,400. carsales made up 92.1% of all car marketplace searches we track, and Gumtree accounted for 0.49%. When we asked ChatGPT and Google AI Overviews about car marketplaces, carsales and Gumtree each appeared in three of the four answers. carsales was mentioned before Gumtree in every answer.

Among car marketplaces in Australia in September 2026

Who do people search for more?

carsales, about 187 searches for every 1 for Gumtree

carsales 823K searchesGumtree 4.4K searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

carsales in 3 of 4Gumtree in 3 of 4

Who does AI recommend more?

carsales, named ahead of Gumtree in every answer

carsales first in 3Gumtree never first

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Top car marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, carsales and Gumtree were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. carsales was listed before Gumtree in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. carsales1st
  2. Gumtree2nd
  3. CarsGuide3rd
  4. Drive4th
  5. Autotrader5th
  6. Carma–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CarsGuide4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • carsales3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gumtree3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Drive1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Autotrader1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Carma0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about car marketplaces

4 answers

  • Asked ChatGPT

    “Which website should I use to buy a used car in Australia?”

    1. 1carsales
    2. 2CarsGuide
    3. 3Gumtree

  • Asked ChatGPT

    “What are the best car marketplaces in Australia?”

    1. 1carsales
    2. 2Gumtree
    3. 3CarsGuide
    4. 4Drive
    5. 5Autotrader

  • Asked ChatGPT

    “What's the best website in Australia to sell my car privately?”

    1. 1carsales
    2. 2Gumtree
    3. 3CarsGuide

  • Searched Google, AI Overview

    “used cars for sale”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “buy a car online”

    1. 1CarsGuide

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is carsales or Gumtree more popular in search?

This chart shows how often people search Google for carsales and Gumtree by name. Each line represents a brand's share of searches for all six car marketplaces we track, month by month, from searches in Australia.

carsales and Gumtree among car marketplaces in Australia, by month

Share of searches by month for carsales, Gumtree. The figures are in the table below the chart.

View monthly share of searches table
MonthcarsalesCarsGuideCarmaDriveAutotraderGumtree
Oct 202594.1%2.5%1.4%0.76%0.62%0.62%
Nov 202593.9%2.5%1.7%0.76%0.62%0.51%
Dec 202594.8%2.1%1.1%0.77%0.63%0.51%
Jan 202693.2%3.1%1.4%0.92%0.76%0.62%
Feb 202693.8%2.5%1.4%1.1%0.62%0.51%
Mar 202693.9%2.5%1.7%0.76%0.62%0.51%
Apr 202694.3%2.6%1.4%0.76%0.62%0.41%
May 202693.9%2.5%1.7%0.76%0.62%0.51%
Jun 202694%2.5%1.7%0.76%0.62%0.41%
Jul 202693.1%3.1%2.1%0.75%0.61%0.41%
Aug 202693.4%2.5%2.1%0.92%0.62%0.5%
Sep 202692.1%3%2.5%1.1%0.74%0.49%

How has the carsales and Gumtree comparison changed over the last 12 months?

3 findings
  • carsales was ahead of Gumtree in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, carsales’ share of searches among car marketplaces in Australia moved from 94.1% to 92.1%, and its estimated monthly branded searches moved from 1M to 823K.
  • Across the 12 months ending September 2026, Gumtree’s share of searches among car marketplaces in Australia moved from 0.62% to 0.49%, and its estimated monthly branded searches moved from 6.6K to 4.4K.

How did search popularity change for Australia car marketplaces in September 2026?

2 changes

  1. In September 2026, carsales lost share of searches among car marketplaces in Australia, from 93.4% to 92.1%.

  2. Estimated monthly branded searches for Gumtree in Australia fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using carsales’ and Gumtree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

carsales

1 branded search term

  • carsales

Gumtree

1 branded search term

  • gumtree cars

How the Brand Demand Index is measured

Other head-to-heads among car marketplaces

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