Brandwave

Bydee vs Jets:Which is more popular?

In September 2026, Bydee had more branded searches than Jets among swimwear brands in Australia. Bydee had about 33,100 branded searches, while Jets had 6,600. Bydee made up 14.4% of all swimwear brand searches we track, and Jets accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about swimwear brands, Bydee appeared in three of the five answers and Jets in one. Bydee was mentioned before Jets in two out of three answers that named either.

Among swimwear brands in Australia in September 2026

Who do people search for more?

Bydee, about 5 searches for every 1 for Jets

Bydee 33.1K searchesJets 6.6K searches

Who does AI mention more?

Bydee, mentioned in 3 of 5 answers, Jets in 1

Bydee in 3 of 5Jets in 1 of 5

Who does AI recommend more?

Bydee, named ahead of Jets in 2 of 3 answers

Bydee first in 2Jets first in 1

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Top swimwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bydee was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Jets was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Bydee was listed before Jets in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Seafolly1st
  2. Peony2nd
  3. Form and Fold3rd
  4. Bydee4th
  5. Bondi Born5th
  6. Baku6th
  7. Bond-Eye7th
  8. Cotton On Body8th
  9. Jets9th
  10. Tigerlily–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Seafolly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bydee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Peony3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Form and Fold3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cotton On Body2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bondi Born2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Baku1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jets1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bond-Eye1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tigerlily0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about swimwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Bydee or Jets more popular in search?

This chart shows how often people search Google for Bydee and Jets by name. Each line represents a brand's share of searches for all ten swimwear brands we track, month by month, from searches in Australia.

Bydee and Jets among swimwear brands in Australia, by month

Share of searches by month for Bydee, Jets. The figures are in the table below the chart.

View monthly share of searches table
MonthCotton On BodySeafollyBydeeTigerlilyBakuJetsBondi BornPeonyBond-EyeForm and Fold
Oct 202537.8%25.3%13.8%8.2%6.2%3.4%1.8%1.5%1.2%0.79%
Nov 202535.4%29.2%15.9%6.3%4.8%2.6%2.1%1.4%1.4%0.77%
Dec 202531.8%31.8%14.3%6.1%6.4%3.5%2.3%1.5%1.3%1%
Jan 202636.7%30%11%6.6%7.3%3.3%1.8%1.5%1.2%0.65%
Feb 202648.2%21.6%9.6%8.3%5.3%2.3%1.9%1.2%1%0.47%
Mar 202657%17.1%9.3%6.5%4.2%1.8%1.5%1.2%1%0.45%
Apr 202657.8%17.3%7.7%8%3.5%1.5%1.9%0.83%1%0.46%
May 202656%16.8%11.2%7.8%2.7%1.5%1.8%0.8%0.8%0.62%
Jun 202646%20.6%16.9%6.5%3.4%2.2%1.8%1%1%0.62%
Jul 202646.5%20.8%13.9%8.1%3.4%2.3%2.3%1.2%1%0.63%
Aug 202646.7%20.9%14%6.7%4.2%2.8%1.9%1.2%0.98%0.67%
Sep 202639.3%26.2%14.4%7%5.2%2.9%1.9%1.3%1%0.82%

How has the Bydee and Jets comparison changed over the last 12 months?

3 findings
  • Bydee was ahead of Jets in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bydee’s share of searches among swimwear brands in Australia moved from 13.8% to 14.4%, and its estimated monthly branded searches held steady at 33.1K.
  • Across the 12 months ending September 2026, Jets’ share of searches among swimwear brands in Australia moved from 3.4% to 2.9%, and its estimated monthly branded searches moved from 8.1K to 6.6K.

How did search popularity change for Australia swimwear brands in September 2026?

1 change
  1. Jets’ share of searches among swimwear brands in Australia has gained ground for 3 months in a row, from 2.2% to 2.9% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bydee’s and Jets’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bydee

1 branded search term

  • bydee

Jets

1 branded search term

  • jets swimwear

How the Brand Demand Index is measured

Other head-to-heads among swimwear brands

Creator with pink hair and a pink jacket

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