Bydee vs Form and Fold:Which is searched more in Australia?
In September 2026, Bydee had more branded searches than Form and Fold among swimwear brands in Australia. Bydee had about 33,100 branded searches, while Form and Fold had 1,900. Bydee made up 14.4% of all swimwear brand searches we track, and Form and Fold accounted for 0.82%.
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Is Bydee or Form and Fold more popular in search?
Compare the swimwear brands Australians buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Bydee, Form and Fold. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cotton On Body | Seafolly | Bydee | Tigerlily | Baku | Jets | Bondi Born | Peony | Bond-Eye | Form and Fold |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 25.3% | 13.8% | 8.2% | 6.2% | 3.4% | 1.8% | 1.5% | 1.2% | 0.79% |
| Nov 2025 | 35.4% | 29.2% | 15.9% | 6.3% | 4.8% | 2.6% | 2.1% | 1.4% | 1.4% | 0.77% |
| Dec 2025 | 31.8% | 31.8% | 14.3% | 6.1% | 6.4% | 3.5% | 2.3% | 1.5% | 1.3% | 1% |
| Jan 2026 | 36.7% | 30% | 11% | 6.6% | 7.3% | 3.3% | 1.8% | 1.5% | 1.2% | 0.65% |
| Feb 2026 | 48.2% | 21.6% | 9.6% | 8.3% | 5.3% | 2.3% | 1.9% | 1.2% | 1% | 0.47% |
| Mar 2026 | 57% | 17.1% | 9.3% | 6.5% | 4.2% | 1.8% | 1.5% | 1.2% | 1% | 0.45% |
| Apr 2026 | 57.8% | 17.3% | 7.7% | 8% | 3.5% | 1.5% | 1.9% | 0.83% | 1% | 0.46% |
| May 2026 | 56% | 16.8% | 11.2% | 7.8% | 2.7% | 1.5% | 1.8% | 0.8% | 0.8% | 0.62% |
| Jun 2026 | 46% | 20.6% | 16.9% | 6.5% | 3.4% | 2.2% | 1.8% | 1% | 1% | 0.62% |
| Jul 2026 | 46.5% | 20.8% | 13.9% | 8.1% | 3.4% | 2.3% | 2.3% | 1.2% | 1% | 0.63% |
| Aug 2026 | 46.7% | 20.9% | 14% | 6.7% | 4.2% | 2.8% | 1.9% | 1.2% | 0.98% | 0.67% |
| Sep 2026 | 39.3% | 26.2% | 14.4% | 7% | 5.2% | 2.9% | 1.9% | 1.3% | 1% | 0.82% |
How has the Bydee and Form and Fold comparison changed over the last 12 months?
3 findings
- Bydee was ahead of Form and Fold in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bydee’s share of searches among swimwear brands in Australia moved from 13.8% to 14.4%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Form and Fold’s share of searches among swimwear brands in Australia moved from 0.79% to 0.82%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for Australia swimwear brands in September 2026?
0 changes
Neither Bydee nor Form and Fold moved beyond provider rounding among swimwear brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bydee’s and Form and Fold’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bydee
1 branded search term
- bydee
Form and Fold
1 branded search term
- form and fold
Other head-to-heads among swimwear brands
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