Burson Auto Parts vs Repco:Which is more popular?
In September 2026, Repco had more branded searches than Burson Auto Parts among car parts retailers in Australia. Repco had about 450,000 branded searches, while Burson Auto Parts had 27,100. Repco made up 39% of all car parts retailer searches we track, and Burson Auto Parts accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about car parts retailers, Repco appeared in two of the four answers and Burson Auto Parts in one. Repco was mentioned before Burson Auto Parts in two out of three answers.
Who do people search for more?
Repco, about 17 searches for every 1 for Burson Auto Parts
Who does AI mention more?
Repco, mentioned in 2 of 4 answers, Burson Auto Parts in 1
Who does AI recommend more?
Repco, named ahead of Burson Auto Parts in 2 of 3 answers
Follow Burson Auto Parts vs Repco and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top car parts retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Repco was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Burson Auto Parts was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Repco was listed before Burson Auto Parts in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Supercheap Auto3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Repco2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Burson Auto Parts1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sparesbox1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Autobarn0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Autopro0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about car parts retailers
4 answers
Asked ChatGPT
“Where's the best place to buy car parts in Australia?”
Asked ChatGPT
“Which car parts store is cheapest in Australia?”
Asked ChatGPT
“What are the best auto parts stores near me?”
Searched Google, AI Overview
“auto parts near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“car parts”
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Burson Auto Parts or Repco more popular in search?
This chart shows how often people search Google for Burson Auto Parts and Repco by name. Each line represents a brand's share of searches for all six car parts retailers we track, month by month, from searches in Australia.
Share of searches by month for Repco, Burson Auto Parts. The figures are in the table below the chart.
View monthly share of searches table
| Month | Repco | Supercheap Auto | Autobarn | Burson Auto Parts | Autopro | Sparesbox |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.1% | 39.1% | 17.5% | 1.9% | 1.3% | 1.1% |
| Nov 2025 | 37.6% | 37.6% | 20.6% | 1.9% | 1.2% | 1.2% |
| Dec 2025 | 34.5% | 42.2% | 18.9% | 2.1% | 1.4% | 0.93% |
| Jan 2026 | 34.3% | 41.9% | 18.8% | 2.5% | 1.4% | 1.1% |
| Feb 2026 | 38.9% | 38.9% | 17.4% | 2.3% | 1.3% | 1.3% |
| Mar 2026 | 34.5% | 42.1% | 18.8% | 2.1% | 1.4% | 1.1% |
| Apr 2026 | 37.4% | 37.4% | 20.4% | 2.3% | 1.5% | 1% |
| May 2026 | 37.3% | 37.3% | 20.4% | 2.2% | 1.5% | 1.2% |
| Jun 2026 | 37.3% | 37.3% | 20.4% | 2.2% | 1.5% | 1.2% |
| Jul 2026 | 38.9% | 38.9% | 17.4% | 2.3% | 1.6% | 1% |
| Aug 2026 | 38.9% | 38.9% | 17.4% | 2.3% | 1.6% | 1% |
| Sep 2026 | 39% | 39% | 17.4% | 2.3% | 1.6% | 0.7% |
How has the Burson Auto Parts and Repco comparison changed over the last 12 months?
3 findings
- Repco was ahead of Burson Auto Parts in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Burson Auto Parts’ share of searches among car parts retailers in Australia moved from 1.9% to 2.3%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Repco’s share of searches among car parts retailers in Australia moved from 39.1% to 39%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for Australia car parts retailers in September 2026?
1 change
Estimated monthly branded searches for Repco in Australia fell 18.2% over 12 measured months, from 550K to 450K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Burson Auto Parts’ and Repco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Burson Auto Parts
1 branded search term
- burson auto parts
Repco
1 branded search term
- repco
Other head-to-heads among car parts retailers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.