Bunnings vs Trade Tools:Which is more popular?
In September 2026, Trade Tools had more branded searches than Bunnings among tool retailers in Australia. Trade Tools had about 60,500 branded searches, while Bunnings had 1,900. Trade Tools made up 8.1% of all tool retailer searches we track, and Bunnings accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about tool retailers, Bunnings appeared in all four answers and Trade Tools in three. Bunnings was mentioned before Trade Tools in every answer.
Who do people search for more?
Trade Tools, about 32 searches for every 1 for Bunnings
Who does AI mention more?
Bunnings, mentioned in every answer we collected
Who does AI recommend more?
Bunnings, named ahead of Trade Tools in every answer
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Top tool retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bunnings appeared in all four answers. Trade Tools was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Bunnings was listed before Trade Tools in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sydney Tools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Total Tools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Bunnings4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Trade Tools3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Toolkit Depot3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Toolmart0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tools Warehouse0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about tool retailers
4 answers
Asked ChatGPT
“What's the best tool shop in Australia for tradies?”
Asked ChatGPT
“Where can I get the best deals on power tools in Australia?”
Asked ChatGPT
“Which Australian tool stores price match?”
Searched Google, AI Overview
“power tools”
Searched Google, AI Overview
“tool shop”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.
Is Bunnings or Trade Tools more popular in search?
This chart shows how often people search Google for Bunnings and Trade Tools by name. Each line represents a brand's share of searches for all seven tool retailers we track, month by month, from searches in Australia.
Share of searches by month for Trade Tools, Bunnings. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sydney Tools | Total Tools | Trade Tools | Toolkit Depot | Toolmart | Tools Warehouse | Bunnings |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.9% | 44.9% | 7.4% | 1.5% | 0.66% | 0.35% | 0.23% |
| Nov 2025 | 44.9% | 44.9% | 7.4% | 1.5% | 0.66% | 0.44% | 0.24% |
| Dec 2025 | 49.2% | 40.2% | 8.1% | 1.3% | 0.48% | 0.32% | 0.32% |
| Jan 2026 | 45.1% | 45.1% | 7.4% | 1.2% | 0.54% | 0.36% | 0.23% |
| Feb 2026 | 48.8% | 39.9% | 8% | 1.6% | 0.88% | 0.48% | 0.32% |
| Mar 2026 | 49% | 40.1% | 8.1% | 1.6% | 0.59% | 0.39% | 0.21% |
| Apr 2026 | 49% | 40.1% | 8.1% | 1.6% | 0.72% | 0.32% | 0.21% |
| May 2026 | 49.8% | 40.7% | 6.7% | 1.6% | 0.73% | 0.27% | 0.18% |
| Jun 2026 | 50% | 40.9% | 6.7% | 1.3% | 0.6% | 0.26% | 0.17% |
| Jul 2026 | 49% | 40.1% | 8.1% | 1.6% | 0.72% | 0.25% | 0.21% |
| Aug 2026 | 50% | 40.9% | 6.7% | 1.3% | 0.6% | 0.27% | 0.21% |
| Sep 2026 | 49% | 40.1% | 8.1% | 1.3% | 0.88% | 0.32% | 0.25% |
Bunnings sells other things too, so only its searches that name this product count here, like “bunnings tools”.
How has the Bunnings and Trade Tools comparison changed over the last 12 months?
3 findings
- Trade Tools was ahead of Bunnings in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bunnings’ share of searches among tool retailers in Australia moved from 0.23% to 0.25%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 12 months ending September 2026, Trade Tools’ share of searches among tool retailers in Australia moved from 7.4% to 8.1%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for Australia tool retailers in September 2026?
1 change
In September 2026, Trade Tools gained share of searches among tool retailers in Australia, from 6.7% to 8.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bunnings’ and Trade Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bunnings
1 branded search term
- bunnings tools
Trade Tools
1 branded search term
- trade tools
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