Brandwave

Bunnings vs Tools Warehouse:Which is more popular?

In September 2026, Tools Warehouse had more branded searches than Bunnings among tool retailers in Australia. Tools Warehouse had about 2,400 branded searches, while Bunnings had 1,900. Tools Warehouse made up 0.32% of all tool retailer searches we track, and Bunnings accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about tool retailers, Bunnings appeared in all four answers and Tools Warehouse in none.

Among tool retailers in Australia in September 2026

Who do people search for more?

Tools Warehouse, about 26% more searches than Bunnings

Tools Warehouse 2.4K searchesBunnings 1.9K searches

Who does AI mention more?

Bunnings, mentioned in every answer we collected

Bunnings in 4 of 4Tools Warehouse in 0 of 4

Who does AI recommend more?

Bunnings, the only one of the two named

Bunnings first in 4Tools Warehouse never named

Follow Bunnings vs Tools Warehouse and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top tool retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bunnings appeared in all four answers. Tools Warehouse did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bunnings1st
  2. Total Tools2nd
  3. Sydney Tools3rd
  4. Toolkit Depot4th
  5. Trade Tools5th
  6. Toolmart–
  7. Tools Warehouse–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sydney Tools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Total Tools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bunnings4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Trade Tools3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Toolkit Depot3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Toolmart0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tools Warehouse0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about tool retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.

Is Bunnings or Tools Warehouse more popular in search?

This chart shows how often people search Google for Bunnings and Tools Warehouse by name. Each line represents a brand's share of searches for all seven tool retailers we track, month by month, from searches in Australia.

Bunnings and Tools Warehouse among tool retailers in Australia, by month

Share of searches by month for Tools Warehouse, Bunnings. The figures are in the table below the chart.

View monthly share of searches table
MonthSydney ToolsTotal ToolsTrade ToolsToolkit DepotToolmartTools WarehouseBunnings
Oct 202544.9%44.9%7.4%1.5%0.66%0.35%0.23%
Nov 202544.9%44.9%7.4%1.5%0.66%0.44%0.24%
Dec 202549.2%40.2%8.1%1.3%0.48%0.32%0.32%
Jan 202645.1%45.1%7.4%1.2%0.54%0.36%0.23%
Feb 202648.8%39.9%8%1.6%0.88%0.48%0.32%
Mar 202649%40.1%8.1%1.6%0.59%0.39%0.21%
Apr 202649%40.1%8.1%1.6%0.72%0.32%0.21%
May 202649.8%40.7%6.7%1.6%0.73%0.27%0.18%
Jun 202650%40.9%6.7%1.3%0.6%0.26%0.17%
Jul 202649%40.1%8.1%1.6%0.72%0.25%0.21%
Aug 202650%40.9%6.7%1.3%0.6%0.27%0.21%
Sep 202649%40.1%8.1%1.3%0.88%0.32%0.25%

Bunnings sells other things too, so only its searches that name this product count here, like “bunnings tools”.

How has the Bunnings and Tools Warehouse comparison changed over the last 12 months?

3 findings
  • Tools Warehouse was ahead of Bunnings in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bunnings’ share of searches among tool retailers in Australia moved from 0.23% to 0.25%, and its estimated monthly branded searches held steady at 1.9K.
  • Across the 12 months ending September 2026, Tools Warehouse’s share of searches among tool retailers in Australia moved from 0.35% to 0.32%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

How did search popularity change for Australia tool retailers in September 2026?

1 change

  1. Estimated monthly branded searches for Tools Warehouse in Australia fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bunnings’ and Tools Warehouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bunnings

1 branded search term

  • bunnings tools

Tools Warehouse

1 branded search term

  • tools warehouse

How the Brand Demand Index is measured

Other head-to-heads among tool retailers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free