Bunnings vs Toolmart:Which is more popular?
In September 2026, Toolmart had more branded searches than Bunnings among tool retailers in Australia. Toolmart had about 6,600 branded searches, while Bunnings had 1,900. Toolmart made up 0.88% of all tool retailer searches we track, and Bunnings accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about tool retailers, Bunnings appeared in all four answers and Toolmart in none.
Who do people search for more?
Toolmart, about 3 searches for every 1 for Bunnings
Who does AI mention more?
Bunnings, mentioned in every answer we collected
Who does AI recommend more?
Bunnings, the only one of the two named
Follow Bunnings vs Toolmart and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top tool retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bunnings appeared in all four answers. Toolmart did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sydney Tools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Total Tools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Bunnings4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Trade Tools3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Toolkit Depot3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Toolmart0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tools Warehouse0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about tool retailers
4 answers
Asked ChatGPT
“What's the best tool shop in Australia for tradies?”
Asked ChatGPT
“Where can I get the best deals on power tools in Australia?”
Asked ChatGPT
“Which Australian tool stores price match?”
Searched Google, AI Overview
“power tools”
Searched Google, AI Overview
“tool shop”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.
Is Bunnings or Toolmart more popular in search?
This chart shows how often people search Google for Bunnings and Toolmart by name. Each line represents a brand's share of searches for all seven tool retailers we track, month by month, from searches in Australia.
Share of searches by month for Toolmart, Bunnings. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sydney Tools | Total Tools | Trade Tools | Toolkit Depot | Toolmart | Tools Warehouse | Bunnings |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.9% | 44.9% | 7.4% | 1.5% | 0.66% | 0.35% | 0.23% |
| Nov 2025 | 44.9% | 44.9% | 7.4% | 1.5% | 0.66% | 0.44% | 0.24% |
| Dec 2025 | 49.2% | 40.2% | 8.1% | 1.3% | 0.48% | 0.32% | 0.32% |
| Jan 2026 | 45.1% | 45.1% | 7.4% | 1.2% | 0.54% | 0.36% | 0.23% |
| Feb 2026 | 48.8% | 39.9% | 8% | 1.6% | 0.88% | 0.48% | 0.32% |
| Mar 2026 | 49% | 40.1% | 8.1% | 1.6% | 0.59% | 0.39% | 0.21% |
| Apr 2026 | 49% | 40.1% | 8.1% | 1.6% | 0.72% | 0.32% | 0.21% |
| May 2026 | 49.8% | 40.7% | 6.7% | 1.6% | 0.73% | 0.27% | 0.18% |
| Jun 2026 | 50% | 40.9% | 6.7% | 1.3% | 0.6% | 0.26% | 0.17% |
| Jul 2026 | 49% | 40.1% | 8.1% | 1.6% | 0.72% | 0.25% | 0.21% |
| Aug 2026 | 50% | 40.9% | 6.7% | 1.3% | 0.6% | 0.27% | 0.21% |
| Sep 2026 | 49% | 40.1% | 8.1% | 1.3% | 0.88% | 0.32% | 0.25% |
Bunnings sells other things too, so only its searches that name this product count here, like “bunnings tools”.
How has the Bunnings and Toolmart comparison changed over the last 12 months?
3 findings
- Toolmart was ahead of Bunnings in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bunnings’ share of searches among tool retailers in Australia moved from 0.23% to 0.25%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 12 months ending September 2026, Toolmart’s share of searches among tool retailers in Australia moved from 0.66% to 0.88%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
How did search popularity change for Australia tool retailers in September 2026?
1 change
Estimated monthly branded searches for Toolmart in Australia rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bunnings’ and Toolmart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among tool retailers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.