Brandwave

Bunnings vs Toolkit Depot:Which is more popular?

In September 2026, Toolkit Depot had more branded searches than Bunnings among tool retailers in Australia. Toolkit Depot had about 9,900 branded searches, while Bunnings had 1,900. Toolkit Depot made up 1.3% of all tool retailer searches we track, and Bunnings accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about tool retailers, Bunnings appeared in all four answers and Toolkit Depot in three. Bunnings was mentioned before Toolkit Depot in every answer.

Among tool retailers in Australia in September 2026

Who do people search for more?

Toolkit Depot, about 5 searches for every 1 for Bunnings

Toolkit Depot 9.9K searchesBunnings 1.9K searches

Who does AI mention more?

Bunnings, mentioned in every answer we collected

Bunnings in 4 of 4Toolkit Depot in 3 of 4

Who does AI recommend more?

Bunnings, named ahead of Toolkit Depot in every answer

Bunnings first in 4Toolkit Depot never first

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Top tool retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bunnings appeared in all four answers. Toolkit Depot was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Bunnings was listed before Toolkit Depot in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bunnings1st
  2. Total Tools2nd
  3. Sydney Tools3rd
  4. Toolkit Depot4th
  5. Trade Tools5th
  6. Toolmart–
  7. Tools Warehouse–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sydney Tools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Total Tools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bunnings4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Trade Tools3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Toolkit Depot3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Toolmart0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tools Warehouse0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about tool retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.

Is Bunnings or Toolkit Depot more popular in search?

This chart shows how often people search Google for Bunnings and Toolkit Depot by name. Each line represents a brand's share of searches for all seven tool retailers we track, month by month, from searches in Australia.

Bunnings and Toolkit Depot among tool retailers in Australia, by month

Share of searches by month for Toolkit Depot, Bunnings. The figures are in the table below the chart.

View monthly share of searches table
MonthSydney ToolsTotal ToolsTrade ToolsToolkit DepotToolmartTools WarehouseBunnings
Oct 202544.9%44.9%7.4%1.5%0.66%0.35%0.23%
Nov 202544.9%44.9%7.4%1.5%0.66%0.44%0.24%
Dec 202549.2%40.2%8.1%1.3%0.48%0.32%0.32%
Jan 202645.1%45.1%7.4%1.2%0.54%0.36%0.23%
Feb 202648.8%39.9%8%1.6%0.88%0.48%0.32%
Mar 202649%40.1%8.1%1.6%0.59%0.39%0.21%
Apr 202649%40.1%8.1%1.6%0.72%0.32%0.21%
May 202649.8%40.7%6.7%1.6%0.73%0.27%0.18%
Jun 202650%40.9%6.7%1.3%0.6%0.26%0.17%
Jul 202649%40.1%8.1%1.6%0.72%0.25%0.21%
Aug 202650%40.9%6.7%1.3%0.6%0.27%0.21%
Sep 202649%40.1%8.1%1.3%0.88%0.32%0.25%

Bunnings sells other things too, so only its searches that name this product count here, like “bunnings tools”.

How has the Bunnings and Toolkit Depot comparison changed over the last 12 months?

3 findings
  • Toolkit Depot was ahead of Bunnings in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bunnings’ share of searches among tool retailers in Australia moved from 0.23% to 0.25%, and its estimated monthly branded searches held steady at 1.9K.
  • Across the 12 months ending September 2026, Toolkit Depot’s share of searches among tool retailers in Australia moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 12.1K to 9.9K.

How did search popularity change for Australia tool retailers in September 2026?

1 change

  1. Estimated monthly branded searches for Toolkit Depot in Australia fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bunnings’ and Toolkit Depot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bunnings

1 branded search term

  • bunnings tools

Toolkit Depot

1 branded search term

  • tool kit depot

How the Brand Demand Index is measured

Other head-to-heads among tool retailers

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