Brandwave

Bounce vs Holey Moley:Which is more popular?

In September 2026, Holey Moley had more branded searches than Bounce among entertainment centres in Australia. Holey Moley had about 27,100 branded searches, while Bounce had 8,980. Holey Moley made up 13.1% of all entertainment centre searches we track, and Bounce accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about entertainment centres, neither Bounce nor Holey Moley appeared in any of the three answers.

Among entertainment centres in Australia in September 2026

Who do people search for more?

Holey Moley, about 3 searches for every 1 for Bounce

Holey Moley 27.1K searchesBounce 9K searches

Who does AI mention more?

Both were mentioned in 0 of 3 answers.

Bounce in 0 of 3Holey Moley in 0 of 3

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Top entertainment centres in ChatGPT and Google AI Overviews

In three ChatGPT questions, neither Bounce nor Holey Moley showed up in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Timezone1st
  2. Zone Bowling2nd
  3. Kingpin3rd
  4. Strike Bowling4th
  5. Holey Moley–
  6. Archie Brothers–
  7. Bounce–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zone Bowling3 of 3Named in 3 of 3 ChatGPT answers
  • Timezone2 of 3Named in 2 of 3 ChatGPT answers
  • Kingpin2 of 3Named in 2 of 3 ChatGPT answers
  • Strike Bowling1 of 3Named in 1 of 3 ChatGPT answers
  • Holey Moley0 of 3Named in 0 of 3 ChatGPT answers
  • Archie Brothers0 of 3Named in 0 of 3 ChatGPT answers
  • Bounce0 of 3Named in 0 of 3 ChatGPT answers

See every answer about entertainment centres

3 answers

  • Asked ChatGPT

    “What's the best entertainment centre chain in Australia?”

    1. 1Timezone
    2. 2Kingpin
    3. 3Zone Bowling

  • Asked ChatGPT

    “Where can I go bowling and play arcade games in Australia?”

    1. 1Zone Bowling
    2. 2Strike Bowling
    3. 3Kingpin

  • Asked ChatGPT

    “What are the most popular family entertainment venues in Australia?”

    1. 1Timezone
    2. 2Zone Bowling

  • Searched Google, AI Overview

    “bowling”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “arcade”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is Bounce or Holey Moley more popular in search?

This chart shows how often people search Google for Bounce and Holey Moley by name. Each line represents a brand's share of searches for all seven entertainment centres we track, month by month, from searches in Australia.

Bounce and Holey Moley among entertainment centres in Australia, by month

Share of searches by month for Holey Moley, Bounce. The figures are in the table below the chart.

View monthly share of searches table
MonthTimezoneHoley MoleyZone BowlingKingpinArchie BrothersStrike BowlingBounce
Oct 202534.8%15.6%12.7%13.7%8.5%8.5%6.1%
Nov 202539.1%14.3%11.7%8.9%9.6%9.6%6.8%
Dec 202542.1%12.7%12.7%9.6%8.5%8.5%6%
Jan 202636.8%13.6%13.6%10%9.1%9.1%7.9%
Feb 202637.5%13.8%13.8%10.1%9.2%9.2%6.4%
Mar 202636.8%13.5%13.5%12%9%9%6.4%
Apr 202636.3%13.3%13.3%12%8.9%10.9%5.3%
May 202636.6%13.4%13.4%12.2%9%11%4.4%
Jun 202640.6%12.2%12.2%11%10%10%4%
Jul 202636.3%13.3%13.3%10.1%10.9%10.9%5.3%
Aug 202635.1%12.8%12.8%11.7%12.8%10.5%4.2%
Sep 202635.9%13.1%13.1%11.9%10.8%10.8%4.4%

How has the Bounce and Holey Moley comparison changed over the last 12 months?

3 findings
  • Holey Moley was ahead of Bounce in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bounce’s share of searches among entertainment centres in Australia moved from 6.1% to 4.4%, and its estimated monthly branded searches moved from 15.8K to 9K.
  • Across the 12 months ending September 2026, Holey Moley’s share of searches among entertainment centres in Australia moved from 15.6% to 13.1%, and its estimated monthly branded searches moved from 40.5K to 27.1K.

How did search popularity change for Australia entertainment centres in September 2026?

2 changes

  1. In September 2026, Holey Moley rose from 3rd to 2nd among entertainment centres in Australia.

  2. Estimated monthly branded searches for Bounce in Australia fell 43.2% over 12 measured months, from 15.8K to 9K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bounce’s and Holey Moley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bounce

2 branded search terms

  • bounce inc
  • bounce trampoline park

Holey Moley

1 branded search term

  • holey moley

How the Brand Demand Index is measured

Other head-to-heads among entertainment centres

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