Brandwave

Boody vs Sussan:Which is more popular?

In September 2026, Sussan had more branded searches than Boody among sleepwear brands in Australia. Sussan had about 4,400 branded searches, while Boody had 390. Sussan made up 0.91% of all sleepwear brand searches we track, and Boody accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about sleepwear brands, Sussan appeared in four of the five answers and Boody in two. Boody and Sussan were each mentioned first in two of the four answers that named either.

Among sleepwear brands in Australia in September 2026

Who do people search for more?

Sussan, about 11 searches for every 1 for Boody

Sussan 4.4K searchesBoody 390 searches

Who does AI mention more?

Sussan, mentioned in 4 of 5 answers, Boody in 2

Sussan in 4 of 5Boody in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Boody first in 2Sussan first in 2

Follow Boody vs Sussan and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top sleepwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sussan was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Boody was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Boody and Sussan were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peter Alexander1st
  2. Papinelle2nd
  3. Sussan3rd
  4. Kmart4th
  5. Piyama5th
  6. Boody6th
  7. Gingerlilly7th
  8. Bonds8th
  9. Homebodii–
  10. Sant and Abel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peter Alexander5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Papinelle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Piyama4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sussan4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kmart3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bonds2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gingerlilly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boody2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Homebodii0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sant and Abel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sleepwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Boody or Sussan more popular in search?

This chart shows how often people search Google for Boody and Sussan by name. Each line represents a brand's share of searches for all ten sleepwear brands we track, month by month, from searches in Australia.

Boody and Sussan among sleepwear brands in Australia, by month

Share of searches by month for Sussan, Boody. The figures are in the table below the chart.

View monthly share of searches table
MonthPeter AlexanderPapinellePiyamaHomebodiiKmartSussanBondsGingerlillyBoodySant and Abel
Oct 202593.2%1.4%1.7%1.1%1.1%0.75%0.5%0.15%0.1%0.04%
Nov 202594.6%1.4%1.4%0.76%0.62%0.62%0.41%0.1%0.07%0.07%
Dec 202595.7%1.2%0.95%0.52%0.52%0.63%0.28%0.08%0.06%0.07%
Jan 202694.5%1.7%1.1%0.93%0.62%0.62%0.27%0.1%0.07%0.04%
Feb 202691.7%2.5%1.6%1.3%1.1%0.88%0.58%0.15%0.1%0.05%
Mar 202694.3%1.4%0.93%0.75%1.1%0.62%0.62%0.12%0.08%0.05%
Apr 202692.6%2%1.1%0.91%1.4%1.1%0.6%0.15%0.12%0.04%
May 202693.3%2.1%0.92%0.75%1.1%1.1%0.49%0.12%0.1%0.04%
Jun 202695.5%1.4%0.62%0.51%0.77%0.62%0.41%0.08%0.07%0.05%
Jul 202692.7%2%1.1%0.91%1.4%1.1%0.48%0.12%0.12%0.07%
Aug 202692.3%2%1.4%1.1%1.4%1.1%0.48%0.1%0.1%0.1%
Sep 202693.1%2%1.4%0.91%0.91%0.91%0.5%0.1%0.08%0.05%

How has the Boody and Sussan comparison changed over the last 12 months?

3 findings
  • Sussan was ahead of Boody in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Boody’s share of searches among sleepwear brands in Australia moved from 0.1% to 0.08%, and its estimated monthly branded searches moved from 480 to 390.
  • Across the 12 months ending September 2026, Sussan’s share of searches among sleepwear brands in Australia moved from 0.75% to 0.91%, and its estimated monthly branded searches moved from 3.6K to 4.4K.

How did search popularity change for Australia sleepwear brands in September 2026?

2 changes

  1. In September 2026, Boody fell from 8th to 9th among sleepwear brands in Australia.

  2. Estimated monthly branded searches for Sussan in Australia rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Boody’s and Sussan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Boody

1 branded search term

  • boody pyjamas

Sussan

1 branded search term

  • sussan pyjamas

How the Brand Demand Index is measured

Other head-to-heads among sleepwear brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free