Brandwave

Bonds vs Sant and Abel:Which is more popular?

In September 2026, Bonds had more branded searches than Sant and Abel among sleepwear brands in Australia. Bonds had about 2,400 branded searches, while Sant and Abel had 260. Bonds made up 0.5% of all sleepwear brand searches we track, and Sant and Abel accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about sleepwear brands, Bonds appeared in two of the five answers and Sant and Abel in none.

Among sleepwear brands in Australia in September 2026

Who do people search for more?

Bonds, about 9 searches for every 1 for Sant and Abel

Bonds 2.4K searchesSant and Abel 260 searches

Who does AI mention more?

Bonds, mentioned in 2 of 5 answers, Sant and Abel in 0

Bonds in 2 of 5Sant and Abel in 0 of 5

Who does AI recommend more?

Bonds, the only one of the two named

Bonds first in 2Sant and Abel never named

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Top sleepwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bonds was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sant and Abel did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peter Alexander1st
  2. Papinelle2nd
  3. Sussan3rd
  4. Kmart4th
  5. Piyama5th
  6. Boody6th
  7. Gingerlilly7th
  8. Bonds8th
  9. Homebodii–
  10. Sant and Abel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peter Alexander5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Papinelle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Piyama4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sussan4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kmart3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bonds2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gingerlilly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boody2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Homebodii0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sant and Abel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sleepwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Bonds or Sant and Abel more popular in search?

This chart shows how often people search Google for Bonds and Sant and Abel by name. Each line represents a brand's share of searches for all ten sleepwear brands we track, month by month, from searches in Australia.

Bonds and Sant and Abel among sleepwear brands in Australia, by month

Share of searches by month for Bonds, Sant and Abel. The figures are in the table below the chart.

View monthly share of searches table
MonthPeter AlexanderPapinellePiyamaHomebodiiKmartSussanBondsGingerlillyBoodySant and Abel
Oct 202593.2%1.4%1.7%1.1%1.1%0.75%0.5%0.15%0.1%0.04%
Nov 202594.6%1.4%1.4%0.76%0.62%0.62%0.41%0.1%0.07%0.07%
Dec 202595.7%1.2%0.95%0.52%0.52%0.63%0.28%0.08%0.06%0.07%
Jan 202694.5%1.7%1.1%0.93%0.62%0.62%0.27%0.1%0.07%0.04%
Feb 202691.7%2.5%1.6%1.3%1.1%0.88%0.58%0.15%0.1%0.05%
Mar 202694.3%1.4%0.93%0.75%1.1%0.62%0.62%0.12%0.08%0.05%
Apr 202692.6%2%1.1%0.91%1.4%1.1%0.6%0.15%0.12%0.04%
May 202693.3%2.1%0.92%0.75%1.1%1.1%0.49%0.12%0.1%0.04%
Jun 202695.5%1.4%0.62%0.51%0.77%0.62%0.41%0.08%0.07%0.05%
Jul 202692.7%2%1.1%0.91%1.4%1.1%0.48%0.12%0.12%0.07%
Aug 202692.3%2%1.4%1.1%1.4%1.1%0.48%0.1%0.1%0.1%
Sep 202693.1%2%1.4%0.91%0.91%0.91%0.5%0.1%0.08%0.05%

How has the Bonds and Sant and Abel comparison changed over the last 12 months?

3 findings
  • Bonds was ahead of Sant and Abel in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bonds’ share of searches among sleepwear brands in Australia held steady at 0.5%, and its estimated monthly branded searches held steady at 2.4K.
  • Across the 12 months ending September 2026, Sant and Abel’s share of searches among sleepwear brands in Australia moved from 0.04% to 0.05%, and its estimated monthly branded searches moved from 170 to 260.

How did search popularity change for Australia sleepwear brands in September 2026?

1 change

  1. Estimated monthly branded searches for Sant and Abel in Australia rose 52.9% over 12 measured months, from 170 to 260 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bonds’ and Sant and Abel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bonds

1 branded search term

  • bonds pyjamas

Sant and Abel

1 branded search term

  • sant and abel

How the Brand Demand Index is measured

Other head-to-heads among sleepwear brands

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