Brandwave

Bonds vs Piyama:Which is more popular?

In September 2026, Piyama had more branded searches than Bonds among sleepwear brands in Australia. Piyama had about 6,600 branded searches, while Bonds had 2,400. Piyama made up 1.4% of all sleepwear brand searches we track, and Bonds accounted for 0.5%. When we asked ChatGPT and Google AI Overviews about sleepwear brands, Piyama appeared in four of the five answers and Bonds in two. Piyama was mentioned before Bonds in three out of five answers.

Among sleepwear brands in Australia in September 2026

Who do people search for more?

Piyama, about 3 searches for every 1 for Bonds

Piyama 6.6K searchesBonds 2.4K searches

Who does AI mention more?

Piyama, mentioned in 4 of 5 answers, Bonds in 2

Piyama in 4 of 5Bonds in 2 of 5

Who does AI recommend more?

Piyama, named ahead of Bonds in 3 of 5 answers

Piyama first in 3Bonds first in 2

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Top sleepwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Piyama was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bonds was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Piyama was listed before Bonds in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peter Alexander1st
  2. Papinelle2nd
  3. Sussan3rd
  4. Kmart4th
  5. Piyama5th
  6. Boody6th
  7. Gingerlilly7th
  8. Bonds8th
  9. Homebodii–
  10. Sant and Abel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peter Alexander5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Papinelle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Piyama4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sussan4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kmart3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bonds2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gingerlilly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boody2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Homebodii0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sant and Abel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sleepwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Bonds or Piyama more popular in search?

This chart shows how often people search Google for Bonds and Piyama by name. Each line represents a brand's share of searches for all ten sleepwear brands we track, month by month, from searches in Australia.

Bonds and Piyama among sleepwear brands in Australia, by month

Share of searches by month for Piyama, Bonds. The figures are in the table below the chart.

View monthly share of searches table
MonthPeter AlexanderPapinellePiyamaHomebodiiKmartSussanBondsGingerlillyBoodySant and Abel
Oct 202593.2%1.4%1.7%1.1%1.1%0.75%0.5%0.15%0.1%0.04%
Nov 202594.6%1.4%1.4%0.76%0.62%0.62%0.41%0.1%0.07%0.07%
Dec 202595.7%1.2%0.95%0.52%0.52%0.63%0.28%0.08%0.06%0.07%
Jan 202694.5%1.7%1.1%0.93%0.62%0.62%0.27%0.1%0.07%0.04%
Feb 202691.7%2.5%1.6%1.3%1.1%0.88%0.58%0.15%0.1%0.05%
Mar 202694.3%1.4%0.93%0.75%1.1%0.62%0.62%0.12%0.08%0.05%
Apr 202692.6%2%1.1%0.91%1.4%1.1%0.6%0.15%0.12%0.04%
May 202693.3%2.1%0.92%0.75%1.1%1.1%0.49%0.12%0.1%0.04%
Jun 202695.5%1.4%0.62%0.51%0.77%0.62%0.41%0.08%0.07%0.05%
Jul 202692.7%2%1.1%0.91%1.4%1.1%0.48%0.12%0.12%0.07%
Aug 202692.3%2%1.4%1.1%1.4%1.1%0.48%0.1%0.1%0.1%
Sep 202693.1%2%1.4%0.91%0.91%0.91%0.5%0.1%0.08%0.05%

How has the Bonds and Piyama comparison changed over the last 12 months?

3 findings
  • Piyama was ahead of Bonds in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bonds’ share of searches among sleepwear brands in Australia held steady at 0.5%, and its estimated monthly branded searches held steady at 2.4K.
  • Across the 12 months ending September 2026, Piyama’s share of searches among sleepwear brands in Australia moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 8.1K to 6.6K.

How did search popularity change for Australia sleepwear brands in September 2026?

1 change

  1. Piyama’s share of searches among sleepwear brands in Australia has gained ground for 3 months in a row, from 0.62% to 1.4% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bonds’ and Piyama’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bonds

1 branded search term

  • bonds pyjamas

Piyama

1 branded search term

  • piyama

How the Brand Demand Index is measured

Other head-to-heads among sleepwear brands

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