Brandwave

Bonds vs Peter Alexander:Which is more popular?

In September 2026, Peter Alexander had more branded searches than Bonds among sleepwear brands in Australia. Peter Alexander had about 450,000 branded searches, while Bonds had 2,400. Peter Alexander made up 93.1% of all sleepwear brand searches we track, and Bonds accounted for 0.5%. When we asked ChatGPT and Google AI Overviews about sleepwear brands, Peter Alexander appeared in all five answers and Bonds in two. Peter Alexander was mentioned before Bonds in every answer.

Among sleepwear brands in Australia in September 2026

Who do people search for more?

Peter Alexander, about 188 searches for every 1 for Bonds

Peter Alexander 450K searchesBonds 2.4K searches

Who does AI mention more?

Peter Alexander, mentioned in every answer we collected

Peter Alexander in 5 of 5Bonds in 2 of 5

Who does AI recommend more?

Peter Alexander, named ahead of Bonds in every answer

Peter Alexander first in 5Bonds never first

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Top sleepwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Peter Alexander appeared in all five answers. Bonds was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Peter Alexander was listed before Bonds in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peter Alexander1st
  2. Papinelle2nd
  3. Sussan3rd
  4. Kmart4th
  5. Piyama5th
  6. Boody6th
  7. Gingerlilly7th
  8. Bonds8th
  9. Homebodii–
  10. Sant and Abel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peter Alexander5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Papinelle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Piyama4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sussan4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kmart3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bonds2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gingerlilly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boody2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Homebodii0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sant and Abel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sleepwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Bonds or Peter Alexander more popular in search?

This chart shows how often people search Google for Bonds and Peter Alexander by name. Each line represents a brand's share of searches for all ten sleepwear brands we track, month by month, from searches in Australia.

Bonds and Peter Alexander among sleepwear brands in Australia, by month

Share of searches by month for Peter Alexander, Bonds. The figures are in the table below the chart.

View monthly share of searches table
MonthPeter AlexanderPapinellePiyamaHomebodiiKmartSussanBondsGingerlillyBoodySant and Abel
Oct 202593.2%1.4%1.7%1.1%1.1%0.75%0.5%0.15%0.1%0.04%
Nov 202594.6%1.4%1.4%0.76%0.62%0.62%0.41%0.1%0.07%0.07%
Dec 202595.7%1.2%0.95%0.52%0.52%0.63%0.28%0.08%0.06%0.07%
Jan 202694.5%1.7%1.1%0.93%0.62%0.62%0.27%0.1%0.07%0.04%
Feb 202691.7%2.5%1.6%1.3%1.1%0.88%0.58%0.15%0.1%0.05%
Mar 202694.3%1.4%0.93%0.75%1.1%0.62%0.62%0.12%0.08%0.05%
Apr 202692.6%2%1.1%0.91%1.4%1.1%0.6%0.15%0.12%0.04%
May 202693.3%2.1%0.92%0.75%1.1%1.1%0.49%0.12%0.1%0.04%
Jun 202695.5%1.4%0.62%0.51%0.77%0.62%0.41%0.08%0.07%0.05%
Jul 202692.7%2%1.1%0.91%1.4%1.1%0.48%0.12%0.12%0.07%
Aug 202692.3%2%1.4%1.1%1.4%1.1%0.48%0.1%0.1%0.1%
Sep 202693.1%2%1.4%0.91%0.91%0.91%0.5%0.1%0.08%0.05%

How has the Bonds and Peter Alexander comparison changed over the last 12 months?

3 findings
  • Peter Alexander was ahead of Bonds in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bonds’ share of searches among sleepwear brands in Australia held steady at 0.5%, and its estimated monthly branded searches held steady at 2.4K.
  • Across the 12 months ending September 2026, Peter Alexander’s share of searches among sleepwear brands in Australia moved from 93.2% to 93.1%, and its estimated monthly branded searches held steady at 450K.

How did search popularity change for Australia sleepwear brands in September 2026?

1 change

  1. In September 2026, Peter Alexander gained share of searches among sleepwear brands in Australia, from 92.3% to 93.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bonds’ and Peter Alexander’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bonds

1 branded search term

  • bonds pyjamas

Peter Alexander

1 branded search term

  • peter alexander

How the Brand Demand Index is measured

Other head-to-heads among sleepwear brands

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