Brandwave

Bonds vs Homebodii:Which is more popular?

In September 2026, Homebodii had more branded searches than Bonds among sleepwear brands in Australia. Homebodii had about 4,400 branded searches, while Bonds had 2,400. Homebodii made up 0.91% of all sleepwear brand searches we track, and Bonds accounted for 0.5%. When we asked ChatGPT and Google AI Overviews about sleepwear brands, Bonds appeared in two of the five answers and Homebodii in none.

Among sleepwear brands in Australia in September 2026

Who do people search for more?

Homebodii, about 83% more searches than Bonds

Homebodii 4.4K searchesBonds 2.4K searches

Who does AI mention more?

Bonds, mentioned in 2 of 5 answers, Homebodii in 0

Bonds in 2 of 5Homebodii in 0 of 5

Who does AI recommend more?

Bonds, the only one of the two named

Bonds first in 2Homebodii never named

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Top sleepwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bonds was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Homebodii did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peter Alexander1st
  2. Papinelle2nd
  3. Sussan3rd
  4. Kmart4th
  5. Piyama5th
  6. Boody6th
  7. Gingerlilly7th
  8. Bonds8th
  9. Homebodii–
  10. Sant and Abel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peter Alexander5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Papinelle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Piyama4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sussan4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kmart3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bonds2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gingerlilly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boody2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Homebodii0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sant and Abel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sleepwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Bonds or Homebodii more popular in search?

This chart shows how often people search Google for Bonds and Homebodii by name. Each line represents a brand's share of searches for all ten sleepwear brands we track, month by month, from searches in Australia.

Bonds and Homebodii among sleepwear brands in Australia, by month

Share of searches by month for Homebodii, Bonds. The figures are in the table below the chart.

View monthly share of searches table
MonthPeter AlexanderPapinellePiyamaHomebodiiKmartSussanBondsGingerlillyBoodySant and Abel
Oct 202593.2%1.4%1.7%1.1%1.1%0.75%0.5%0.15%0.1%0.04%
Nov 202594.6%1.4%1.4%0.76%0.62%0.62%0.41%0.1%0.07%0.07%
Dec 202595.7%1.2%0.95%0.52%0.52%0.63%0.28%0.08%0.06%0.07%
Jan 202694.5%1.7%1.1%0.93%0.62%0.62%0.27%0.1%0.07%0.04%
Feb 202691.7%2.5%1.6%1.3%1.1%0.88%0.58%0.15%0.1%0.05%
Mar 202694.3%1.4%0.93%0.75%1.1%0.62%0.62%0.12%0.08%0.05%
Apr 202692.6%2%1.1%0.91%1.4%1.1%0.6%0.15%0.12%0.04%
May 202693.3%2.1%0.92%0.75%1.1%1.1%0.49%0.12%0.1%0.04%
Jun 202695.5%1.4%0.62%0.51%0.77%0.62%0.41%0.08%0.07%0.05%
Jul 202692.7%2%1.1%0.91%1.4%1.1%0.48%0.12%0.12%0.07%
Aug 202692.3%2%1.4%1.1%1.4%1.1%0.48%0.1%0.1%0.1%
Sep 202693.1%2%1.4%0.91%0.91%0.91%0.5%0.1%0.08%0.05%

How has the Bonds and Homebodii comparison changed over the last 12 months?

3 findings
  • Homebodii was ahead of Bonds in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bonds’ share of searches among sleepwear brands in Australia held steady at 0.5%, and its estimated monthly branded searches held steady at 2.4K.
  • Across the 12 months ending September 2026, Homebodii’s share of searches among sleepwear brands in Australia moved from 1.1% to 0.91%, and its estimated monthly branded searches moved from 5.4K to 4.4K.

How did search popularity change for Australia sleepwear brands in September 2026?

1 change

  1. In September 2026, Homebodii rose from 5th to 4th among sleepwear brands in Australia.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bonds’ and Homebodii’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bonds

1 branded search term

  • bonds pyjamas

Homebodii

1 branded search term

  • homebodii

How the Brand Demand Index is measured

Other head-to-heads among sleepwear brands

Creator with pink hair and a pink jacket

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